Louis Vuitton 2015 Annual Report Download - page 68
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LVMH 2015
—
Fashion & Leather Goods
ICONIC BRANDS
AND YOUNG DESIGNERS
—
Preserving a strong identity while reinventing
themselves every season. Managing their dis-
tribution to o er each customer an experience
befi tting their reputation and exceptional prod-
ucts. These are the challenges faced by the
Maisons of the Fashion and Leather Goods busi-
ness group. In an industry where creativity reigns
supreme, LVMH is a major player, drawing on
Louis Vuitton’s leading position around the world
and the development of a set of high-potential
brands. Loro Piana, which has carried on its Italian
tradition of excellence for six gene rations, joined
this business group in 2013, followed recently by
two younger Maisons and promising creative
powerhouses, J.W.Anderson and Nicholas
Kirkwood. The Group is consolidating its exper-
tise and expanding its growth prospects, as it
brings iconic brands and young designers
together under one roof and combines family
traditions with a fresh spirit of entrepreneurship.
“Volez, Voguez, Voyagez” is the inviting title of
the winter 2015-2016 exhibition at the Grand
Palais in Paris, immersing visitors in the history
and the captivating universe of Louis Vuitton.
A symbol of travel since it was founded in 1854,
Louis Vuitton thrives on exploring new horizons
and creating emblematic designs to accom-
pany a world in movement. Heir to a founding
vision and the peerless expertise handed down
by its artisans, Louis Vuitton aims for pre-emi-
nence in everything it does, from its stores to the
digital realm. In its constant pursuit of perfection
and the creative cutting edge, Louis Vuitton is
consolidating its leading position, masterfully
fusing heritage and innovation, timeless icons and
bold creations. And because every customer who
enters one of its stores is looking for a chance to
dream, to be part of something extraordinary,
Louis Vuitton is steadfastly committed to opti-
mizing its global retail network and making
each store the setting of a unique experience.
The other brands of the business group are each
at their own stage of progress. Fendi, Céline,
Givenchy and Kenzo are already showing very
strong momentum. Berluti is strengthening
its core business and expanding its territory.
Loewe is preparing for a new burst of momen-
tum driven by the creative talent of Jonathan
Anderson, who took home two prizes at the 2015
British Fashion Awards. Donna Karan and Marc
Jacobs are investing in the highly contemporary
luxury segment where they are most at home.
For all of these Maisons, the path to success lies
in cultivating the strong creative spirit that keeps
them anchored in modernity without forgetting
their DNA, continuously improving their retail
concepts while building and implementing a
solid long-term growth model.