Louis Vuitton 2015 Annual Report Download - page 95
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39 / 42
LVMH 2015
—
Selective Retailing
SEPHORA gained market share worldwide and achieved new
double-digit revenue growth, with remarkable performances
in North America and the Middle East. Recently entered mar-
kets – Australia in particular – were o to a promising start.
Expansion continued with close to 100 openings throughout
the world in 2015. Several fl agship stores such as the Mall of
the Emirates store in Dubai and the Powell Street store in
San Francisco were renovated to enrich customers’ digital
and service experience. Online sales kept up their strong
growth, accompanied in particular by an upgraded mobile
o ering. Sephora stepped up the pace of its omni-channel
development strategy: several innovative offerings were
launched, such as 48-hour delivery in the United States and
the “Click and Collect” service in France, where products
ordered online can be picked up in-store three hours later.
Geographic expansion continued with the acquisition of the
e-commerce site Luxola, which is present in nine countries in
Southeast Asia. Sephora also maintained its focus on innova-
tion in products and services with a reinforced exclusive
offering, the launch of the Beauty to Go line of miniature
products for everyday use and travel, and the “Play!” initiative
in the United States, which lets customers sign up to receive
samples of a selection of products.
LE BON MARCHÉ had a year of strong growth marked by
innovation. One of the key events of 2015 was the opening of
its new Footwear space with its magnifi cent glass ceilings.
This renovation helped create remarkable momentum in the
Sephora