Louis Vuitton 2015 Annual Report Download - page 87

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31 / 42
LVMH 2015
—
Watches & Jewelry
The Watches and Jewelry business group posted strong
growth, with major gains in jewelry. The backdrop of eco-
nomic and monetary uncertainty continued to make watch
retailers prudent in their purchasing decisions. The boutiques
achieved solid growth thanks to the success of their iconic
product lines and the creativity of new o erings. The brands
focused on building their reputations and invested selectively
in their distribution networks and manufacturing capabilities.
BVLGARI continued to thrive in terms of both revenue and
profi ts, delivering a remarkable performance in jewelry thanks
to the success of the emblematic Serpenti, Bvlgari-Bvlgari
and B.Zero1 product lines and the new Diva collection. Fine
jewelry made spectacular gains with a contribution from the
new Giardini Italiani collection, inspired by the creative art-
istry of Italian gardens and epitomizing the brand’s peerless
mastery of exceptional colored gemstone arrangements. The
watchmaking segment benefited from the success of the
new Lucea collection, the ongoing progress of Serpenti, and
the growth of the Octo line for men. A thorough campaign of
selective store openings and improvements was rewarded
with a strong performance by Bvlgari’s own stores. In acces-
sories and fragrances, Bvlgari accelerated its move upmarket.
TAG HEUER continued to build on its core products. New
releases and special series were added to the iconic Formula 1,
Aquaracer and Carrera lines, with powerful communications
initiatives to support them. The smartwatch unveiled in New
York in November, in keeping with the brand’s status as a
pioneer, generated a lot of interest and made a remarkable
start in terms of sales on its fi rst markets. TAG Heuer continued
improving its organization and optimizing its store network
TAG Heuer