Louis Vuitton 2015 Annual Report Download - page 46

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44 / 50
SUPPORTING CULTURE, YOUNG PEOPLE
AND HUMANITARIAN ACTION
—
FOR MORE THAN TWENTY YEARS, LVMH HAS PURSUED A COMPREHENSIVE COMMUNICATIONS
POLICY THAT TOUCHES ON ITS INNOVATIVE AND ORIGINAL SPONSORSHIP INITIATIVES.
THIS IS ONLY NATURAL, SINCE THEY ARE THE CULTURAL, ARTISTIC AND SOCIAL EXPRESSION
OF THE SHARED VALUES THAT UNDERLIE THE SUCCESS OF OUR MAISONS WHILE ALLOWING
EACH TO EXPRESS ITS OWN PERSONALITY AND IMAGE. IT IS ALSO PRACTICAL, BECAUSE LVMH
INTENDS ITS INITIATIVES – ON BEHALF OF CULTURE AND ARTISTIC CREATION, EDUCATION
AND YOUNG PEOPLE, AND MAJOR HUMANITARIAN CAUSES – TO ILLUSTRATE WHAT IT MEANS
TO BE A SOCIALLY RESPONSIBLE BUSINESS.
LVMH 2015
—
Corporate sponsorship