Loreal 2014 Annual Report Download - page 56

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CORPORATE SOCIAL RESPONSIBILITY
TWO FOCUSES FOR THE L’ORÉAL
FOUNDATION
SCIENCE: For more than 105 years, science has
been at the heart of the L’Oréal group, which in
2014 renewed its commitment to encouraging
women to pursue scientific careers with “For Girls
in Science”. The new programme draws on the
involvement of scientists in secondary schools, at
the crucial moment when girls decide on their fu-
ture. The L’Oréal Foundation continues to chal-
lenge misconceptions so as to inspire new
vocations.
BEAUTY: Every year the “Beauty for a Better Life”
programme helps economically disadvantaged
people reintegrate into society by training them in
beauty professions. In 2014, this initiative was
rolled out in several countries, including China,
where 150 young people benefited from vocation-
al make-up training for the first time.
Being
a corporate citizen
Our social and environmental responsibility ambition is to give
meaning to the beauty profession by building sustainable, responsible and inclusive
growth. In 2013, L’Oréal took a decisive step forward with the
“Sharing Beauty With All” launch. In 2014, we began implementing the
programme, and considerable advances have already been made on its four pillars,
particularly in sustainable production and innovation.
We are convinced that beauty plays a crucial role in society,
and we continue to proactively roll out our philanthropy initiatives
with the L’Oréal Foundation.
SARA RAVELLA
EXECUTIVE VICE-PRESIDENT COMMUNICATION,
SUSTAINABILITY AND PUBLIC AFFAIRS