Loreal 2014 Annual Report Download - page 24

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Facial skincare
seduces Asia
The Consumer Products Division is winning over Asian
consumers with high-quality products adapted to suit
their expectations.
This market is especially strategic in the men’s segment,
where the brands Men Expert by L’ORÉAL PARIS and
Garnier Men are performing well. Number 1 in the
Chinese market (1), Men Expert continued its resounding
success in 2014, with the help of the Volcano Red Foam
range. In the men’s anti-acne segment, which has
strong potential, Acno Fight is contributing to Garnier
Men’s growth in Asia.
In women’s skincare, Sleeping Essence Sakura White
night cream by GARNIER got off to a good start in the
lightening segment, enabling the brand to bolster its
position in skincare. Meanwhile L’ORÉAL PARIS, the
number 1 skincare brand in China(2), is surfing on the
powerful “V-shaped face” trend in Asia, with Revitalift
V-shaper.
In its first year as part of L’Oréal’s brand portfolio,
MAGIC, the market leader in the mask segment(3), is
driving facial skincare growth in China, where this
beauty routine is widely used.
(1) Source: Men’s facial skincare segment, Nielsen Panel, market share
value 2014. (2) Source: Skincare segment, Euromonitor, market share
value 2013. (3) Source: Mask segment, Nielsen Panel, market share
value 2014.
SKINCARE MASKS
BY MAGIC
A widely-used
facial skincare
routine in China.
s WATCH THE SAKURA WHITE VIDEO
by scanning this page with
the L’Oréal Finance app
MEN’S
COSMETICS
Southern Asia is
a very buoyant
market for men’s
beauty, where
Men Expert by
L’ORÉAL PARIS
and Garnier Men
are performing
strongly.
SAKURA
WHITE BY
GARNIER
A skincare range
for radiant
skin that meets
Asian women’s
expectations.
PRODUCTS
CONSUMER