Loreal 2014 Annual Report Download - page 38

Download and view the complete annual report

Please find page 38 of the 2014 Loreal annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 60

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60

THE BODY SHOP
3,119
STORES
WORLDWIDE
THE BODY SHOP DIFFERENCE
With its unique positioning that complements the L’Oréal portfolio,
The Body Shop performed well at the end of 2014.
Making skincare our strategic priority paid off, and once again this year
the Christmas holiday period accounted for a significant proportion
of sales. The Americas drove the brand’s growth in 2014,
with especially rapid expansion in Brazil, following the acquisition
of a majority stake in Emporio Body Store.
JEREMY SCHWARTZ
CHAIRMAN AND CEO OF THE BODY SHOP
STRATEGIC FOCUSES IN 2014
BRAZIL: One year after taking a majority stake in Emporio Body Store, The Body Shop
is continuing to win over Brazilian consumers. In 2014, the brand selected and
launched star product ranges in Emporio Body Store outlets, and opened some 20
free-standing stores. The quality of the ingredients and the unique customer ex-
perience, fully in line with Brazilian consumers’ aspirations, are opening up very rich
opportunities for The Body Shop in Brazil, which is the fourth largest beauty market
in the world
(1).
PULSE 3.0: 2014 also saw the launch of Pulse 3.0, a new store format, with three aims
in mind: to showcase the sensorial appeal of the products, to highlight the skincare
expertise of The Body Shop and to personalise the consumer experience.
(1) Source: L’Oréal 2014 estimates of the worldwide cosmetics market in net manufacturer prices. Excluding
soaps, oral hygiene, razors and blades. Excluding currency effects.
20
STORES OPENED
IN BRAZIL IN 2014
SOME