Loreal 2014 Annual Report Download - page 26

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THE NEW LUXURY PARADIGM
2014 was another year of outperformance,
withL’Oréal Luxe growth at +7.1%(1), in a selective
beauty market that remains buoyant. We won market
share in each of the major world regions, especially
in Europe, China and the United States.
Theluxury sector is experiencing aparadigm shift:
we have entered the New Luxuryera. 2014
wasayear of major advances forL’Oréal Luxe,
with outstanding breakthroughs in make-up and
in women’s fragrances, thanks especially to
thesuccess of “La vie est belle” byLANCÔME,
Sì by GIORGIO ARMANI and Black Opium
byYVES SAINT LAURENT.
NICOLAS HIERONIMUS
PRESIDENT SELECTIVE DIVISIONS
STRATEGIC FOCUSES IN 2014
NEW LUXURY: Traditional luxury, heavily associated
with heritage and craftsmanship, is now being melded
with the more digital and alternative New Luxury rep-
resented by the brands URBAN DECAY, CLARISONIC,
SHUUEMURA and KIEHL’S.
MAKE-UP: The selective make-up market is growing
worldwide, driven by new segments. L’Oréal Luxe
stands out from the crowd, and continues to demon-
strate the brand’s strong innovation capacities which
are often at the heart of new trends.
DIGITALISATION: Digitalisation is a priority for the Division.
E-commerce is growing steadily at +33.6%(2), thanks to the
quality of the brand websites. Digital media also offer the
brands new ways of interacting with their consumers.
+7.1%
L’ORÉAL LUXE SALES
GROWTH
(1)
+11.6%
MAKE-UP SALES
GROWTH
(1)
L’O R É A L
LUXE
s WATCH THE VIDEO INTERVIEW
by scanning this page with
the L’Oréal Finance app (1) Like-for-like. (2) Like-for-like, including distributor feedback and L’Oréal
estimates.
LANCÔME | GIORGIO ARMANI
KIEHL’S | YVES SAINT LAURENT
BIOTHERM | RALPH LAUREN
URBAN DECAY | CLARISONIC
SHU UEMURA | VIKTOR&ROLF
DIESEL | CACHAREL
HELENA RUBINSTEIN | YUE SAI
GUY LAROCHE | PALOMA PICASSO
MAISON MARTIN MARGIELA