Loreal 2014 Annual Report Download - page 39

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3
2
1
A look back
at the year’s
key launches
The end-of-year festive period is very important
for The Body Shop. This Christmas, it not only
launched Glazed Apple, a brand new seasonal
range, but also an Advent calendar filled with
new products and surprises. The brand reinvig-
orated its gift sets and initiated a partnership
with War Child(1): for every gift set purchased, a
class was funded for a child in a conflict zone.
The skincare category was driven by two suc-
cesses, Drops of Youth™ Eye Concentrate and
Vitamin E Aqua Boost Sorbet. The Drops of
Youth™ range is one of The Body Shop’s skincare
pillars. The Eye Concentrate, enriched with edel-
weiss plant cells, and its roll-on applicator target
early signs of ageing around the eyes. This new
beauty gesture is already proving a winner with
consumers. The secrets behind Vitamin E Aqua
Boost Sorbet’s refreshing hydrating powers are its
lightweight texture and the natural antioxidant
vitamin E. True to The Body Shop’s philosophy,
the organic soya oil at the heart of the formula
comes from fair trade sourcing.
One of this year’s highlights for the brand was
the launch of the spicy Red Musk™ fragrance. Its
premium positioning is adding new momentum
to the whole of The Body Shop’s Musk range.
(1) Non-governmental organisation which provides assistance to
children in conflict areas.
1
DROPS OF YOUTH™
EYE CONCENTRATE
Younger-looking eyes
with this anti-ageing
skincare, which targets
the eye contour.
2
CHRISTMAS
COLLECTION
The Body Shop lights up
the holidays with gift sets
and limited editions.
3
VITAMINE E AQUA
BOOST SORBET
A delightful skincare
fornormal to
combination skin.
37
36