Loreal 2014 Annual Report Download - page 27

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1
As its 80th anniversary drew near, global brand
LANCÔME demonstrated the modernity of its take
on beauty.
Throughout the world, LANCÔME celebrates all
women in their uniqueness and infinite diversity.
By choosing Lupita Nyong’o as the new face to
express the quintessence of LANCÔME feminin-
ity, the brand also established its commitment to
its conception of beauty.
Symbolising the brand’s rise in luxury, the “Maison
Lancôme” concept store offers consumers a
unique experience as they discover the world of
LANCÔME and its iconic products. The first two
openings, which took place in China and then
in France, will be followed by more than 50 new
boutiques worldwide in 2015.
As the top seller in France(1), number 2 in Europe(2)
and number 4 worldwide(3), the success of “La vie
est belle” continued. The brand also extended
the Visionnaire range with the launch of
Visionnaire Crème, and innovated in the mas-
cara segment with Grandiôse and its swan-neck
wand technology, awarded the Prix d’Excellence
de la Beauté Marie Claire 2015
(4). All these in-
novations are aimed at recruiting new consumers
in the three key categories: fragrances, skincare
and make-up.
(1) Source: Women’s fragrance segment, NPD France Panel,
market share value 2014. (2) Source: Women’s fragrance seg-
ment, aggregate NPD France, Italy, Spain, UK and IRI Germany
Panels, market share value 2014. (3) Source: Women’s fragrance
segment, aggregate NPD France, UK, Spain, Italy, US and IRI Ger-
many Panels, Generation Travel Retail, Segmenta Latin America,
Asia Beauty Research (China, Japan, Hong Kong, Taiwan, South
Korea), market share value 2013. (4) Source: Prix d’Excellence de
la Beauté 2015, Marie Claire, January 2015.
1
“LA VIE EST BELLE”
Sustained success
for this fragrance,
which has become
one of the top
perfumes
worldwide(3).
2
GRANDIÔSE
The patented
swan-neck wand of
this new mascara
reaches every
eyelash, making
application easy.
3
VISIONNAIRE
CRÈME
This latest addition
to the Visionnaire
range completes
the routine.
All the magic of LANCÔME
s WATCH THE GRANDIÔSE VIDEO
by scanning this page with
the L’Oréal Finance app
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