Loreal 2014 Annual Report Download - page 4

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Our mission
Beauty for All
For more than a century, L’Oréal has devoted itself solely to one business: beauty.
It is a business rich in meaning, as it enables all individuals to express their personalities,
gain self-confidence and open up to others.
Beauty is a language
LOréal has set itself the mission of offering all women and men worldwide
the best of cosmetics innovation in terms of quality, efficacy and safety.
It pursues this goal by meeting the infinite diversity of beauty needs
and desires all over the world.
Beauty is universal
Since its creation by a researcher, the group has been pushing back the frontiers
of knowledge. Its unique Research arm enables it to continually explore new territories
and invent the products of the future, while drawing inspiration from beauty rituals
the world over.
Beauty is a science
Providing access to products that enhance well-being, mobilising its innovative strength
to preserve the beauty of the planet and supporting local communities.
These are exacting challenges, which are a source of inspiration
and creativity for LOréal.
Beauty is a commitment
By drawing on the diversity of its teams, and the richness and the complementarity
of its brand portfolio, LOréal has made the Universalisation of beauty its project
for the years to come.
L’Oréal, offering Beauty for All