Loreal 2014 Annual Report Download - page 46

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Oils: a global success story
Oils are an emblematic example of how L’Oréal’s expertise
translates into products with worldwide appeal. Their incredible
success illustrates both the constant interaction between scientists
and consumers and the role played by the regional hubs,
whichinspire innovation and adapt products to the specific
needsofeach market.
1
AN EXCEPTIONAL SOURCE OF INSPIRATION
For many years now, L’Oréal has been studying beauty practices throughout
theglobe with the aim, in particular, to understand the traditional rituals that are
passed on from generation to generation. Usingoils is one of these rituals.
Oils are used as haircare products in India and make-up removers in Japan;
every world region has its favourites: olive, coconut, macadamia, argan, etc.
Everywhere they are a symbol of proximity with nature that is sought after
byconsumers, and are associated with the emotional benefits from hydration,
softness and nourishment, which make oils a product with remarkable
influence on the imagination. A wealth of sources of inspiration and
performance for L’Oréal Research.
Oils can be extracted from many
different sources, such as argan
(above) and macadamia nuts (right).
Cosmetic use of oils is firmly
rooted in the beauty traditions
ofmany countries.
RESEARCH AND INNOVATION