Loreal 2014 Annual Report Download - page 16

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WORLDWIDE PERFORMANCES
LATIN AMERICA / +10.0%(1)
Sales increased by +10.0%(1). The Professional
Products Division, Active Cosmetics and
L’Oréal Luxe recorded double-digit growth
andstrengthened their positions.
ConsumerProducts Division growth
was driven by L’ORÉAL PARIS with Elvive
andMAYBELLINE NEW YORK thanks in
particular to the kiosks initiative in Brazil.
NORTH AMERICA / +1.1%(1)
After strong momentum and market share
gains over the last few years, L’Oréal’s growth
was more moderate at +1.1%(1), due to a
temporary slowdown of the Consumer
Products Division. The other Divisions continued
to flourish, thanks notably to their American
brands. TheConsumer Products Division
strengthened its portfolio with the recent
acquisitions ofNYXand CAROL’S DAUGHTER.
In 2014, L’Oréal posted growth in all its Divisions and geo-
graphic zones. The group further strengthened its positions
in all regions of the world, except North America.
Western Europe, a strategically important zone, had a
good year, with significant acceleration in the fourth quar-
ter. Northern Europe delivered solid performances, espe-
cially in Germany and the United Kingdom. Southern
Europe is experiencing a real revival, as L’Oréal’s growth
there is now level with Northern Europe, reflecting good
growth in Spain, Portugal and Greece.
In the New Markets, the number 1 geographic zone since
2012, L’Oréal increased its market share once again this
year, recording high growth, particularly thanks to good
momentum in Eastern Europe, in Africa, Middle East and
especially in Latin America. In Asia, there was a temporary
slowdown in growth, which nonetheless remained strong
in some countries, such as India.
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