Loreal 2014 Annual Report Download - page 25

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+69.5%
GROWTH IN
E-COMMERCE
(1)
All lights
on digitalisation
Accelerating the pace of digitalisation is one of
the priorities for the Consumer Products Division,
by sharing best practices in e-commerce and
focusing on content.
The top countries contributing to the Consumer
Products Division e-commerce sales are China
– by a landslide, with 13.5% of online sales (2) – the
United States, and three European countries:
France, the United Kingdom and Germany.
E-commerce sales are made both through our
traditional distributor partners and on the web-
sites of pure players that operate exclusively on
the Internet.
Digitalisation also enables the group’s brands to
offer their consumers new services and experi-
ences. The L’ORÉAL PARIS Makeup Genius app is
a first in the field of connected beauty, and pro-
vides a genuine digital service in the make-up
segment. MAYBELLINE NEW YORK is launching the
brow trend in the mass-market with an innovative
platform, Eyestudio Brow, which offers online diag-
noses, advice from make-up artist Maribeth
Madron and video tutorials. It enables the brand
to establish its expert status in this new and ex-
panding segment, and raise the profile of the
Brow Drama launch.
(1) Like-for-like, including distributor feedback and L’Oréal esti-
mates. (2) Including distributor feedback and L’Oréal estimates.
22
23
MAIN COUNTRIES
CONTRIBUTING TO
E-COMMERCE SALES (2)
China
France
United States
United Kingdom
Germany
s VIEW THE ARTICLE: TREND-SETTING MAKE-UP
by scanning this page with the L’Oréal Finance app
EYESTUDIO BROW
BY MAYBELLINE NEW YORK
A platform dedicated
to eye and brow beauty
that establishes the
brand’s expert status.