Loreal 2014 Annual Report Download - page 51

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L’Oréal’s performance for its distributor customers is at
the heart of the strategy devised by Operations to
optimise economic performance while adapting to
changing distribution patterns. E-commerce and a host
of smaller sales outlets in the New Markets are now
being added to traditional channels. Within this
context, theL’Oréal Supply Chain set a new record in
terms of worldwide service level(1). These advances
were recognised in 2014, with L’Oréal climbing to 9th
place inthe Consumer Products category of the
Gartner international ranking(2), in recognition of the
group’s continued progress in building an integrated
andinnovative Supply Chain that creates added value
for the markets.
(1) Percentage of products delivered on time, with references and quantities
requested by the distributor customer. (2) Source: “2014 Gartner Supply Chain
Top 25: Consumer Products”.
Supply Chain:
working closer with
distributor customers
KÉRASTASE HAIR SALON
The L’Oréal Supply Chain handles
thecomplexities of distribution, from
thehairsalon to mass-market outlets
andonline distributors.
From design to production and distribution,
Operationsprovide innovative solutions to support the
brands asthey conquer the New Markets. For instance,
BlackNaturals by GARNIER, made at the Baddi factory
in northern India, is a modern and premium quality hair
colourant that is competitively priced at 39 rupees.
An industrial network
designed for the global
expansion of our brands
s VIEW THE ARTICLE: ENVIRONMENTAL FOOTPRINT: ADVANCES RECOGNISED BY CARBON DISCLOSURE PROJECT
by scanning this page with the L’Oréal Finance app
BLACK NATURALS BY GARNIER
The Baddi factory, in India, makes these hair
colourant sachets of premium quality
competitively priced for the consumer.
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