Loreal 2014 Annual Report Download - page 49

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Please find page 49 of the 2014 Loreal annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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s VIEW THE ARTICLE: E-COMMERCE: A MAJOR ASSET FOR L’ORÉAL IN CHINA
by scanning this page with the L’Oréal Finance app
Digital technology continues to revolutionise the beauty market,
interms of distribution, products and services. To imagine
theconsumer experience of tomorrow, L’Oréal Research and Innovation
has created an innovation incubator for connected beauty in Silicon
Valley in the United States. The goal is to pair the group’s cosmetics
knowledge with avant-garde technologies to invent the products
andservices of the future.
Makyaj.com, which was launched in Turkey in September, is a successful
example of the group’s content-driven digital strategy in the make-up
segment, which attracts large numbers of young, connected
consumers. By publishing articles on the subjects most searched for on
the Internet, this innovative online magazine not only wins over new
customers but it also serves as a showcase for the brands. The website
has many strengths: it has developed partnerships with local media and
bloggers to further boost its popularity, and incorporated links to the
major Turkish e-commerce websites. A 100% digital experience, from the
first impression of a product through to purchase.
The dawn of a new era:
connected beauty
MAKYAJ.COM
In Turkey, this site is the
reference for consumers
looking for online
make-up content and
advice. A 100% digital
experience, all the way
through to purchase.
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