Loreal 2012 Annual Report Download - page 79

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3. Pro-Xylane™:
increased efficacy
Pro-Xylane™, a molecule developed by L’Oréal’s Advanced
Research and first used in 2006, still holds the secret to a number
of anti-ageing properties. The distinctive feature of this molecule
is that it was designed in accordance with the principles of green
chemistry. Starting with a renewable raw material, natural beech-
wood sugar, researchers carried out a very clean chemical syn-
thesis, generating little waste and just using water as a solvent.
From the outset, Research focused on extending the range of its
proven efficacy on skin. In the new Revitalift Laser X3 skincare
product by L’ORÉAL PARIS, Pro-Xylane™ is used at a concentration
of 3% with two other active ingredients, lipohydroxy acid (LHA)
and fragmented hyaluronic acid for a triple-action benefit.
4. Complexion perfector
When it comes to foundation, women have contradictory expect-
ations. They want a foundation to be transparent while at the same
time providing coverage. At first glance, these two characteristics
seem incompatible. To resolve the problem, researchers took
their inspiration from a range of sources. They began by observing
the beauty rituals of Japanese women who, in the summer, use
ultra-light products, usually made with a light oil base. Then the
new generation oils, dry oils, which are already used by L’Oréal in
sun protection, opened up new possibilities.
The researchers took a combination of five oils with different degrees
of volatility, which evaporate gradually in the course of applica-
tion. They created a perfectly liquid formula which has suspended
pigments. Used for the first time in Maestro Skin Perfector by
GIORGIO ARMANI, this texture leaves behind an extremely fine and
velvety veil for a “bare-skin” sensation while effectively unifying
the complexion.
3
ZOOM
AT THE ORIGIN
OF RESPONSIBLE
INNOVATION
Green chemistry plays a vital role in L’Oréal’s commitment
to sustainable development. Particular attention is paid
to producing ingredients from plant-based raw materials,
to limiting the analytical process, and to the reduction
of solvent and energy consumption as well as the
production of waste. The Pro-Xylane™ molecule
is an example of this action in continuous progress.
4
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