Loreal 2012 Annual Report Download - page 76

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SCIENCE
BEAUTY
IS A
The Saint-Ouen Hair Research Centre represents an invest-
ment of 100 million euros, one of the largest ever made by the group
in the field of Research and Innovation. Five hundred employees
of different nationalities—including chemists, physical chemists,
opticians, metrologists, rheologists, IT specialists and statisticians—
work there together, generating strong synergies. The centre is
organised into collaborative platforms, which foster interdisciplinary
cooperation by breaking down the barriers between different
professions.
Technologies of the future
The new centre also places cutting-edge methods and tools at the
disposal of the researchers, enabling them to explore the unlimited
possibilities of formulation and evaluation more thoroughly. To ac-
celerate the flow of innovations for example, robots carry out routine
tasks (such as weighing colourants) or simulate the application of
products on locks of hair. Digital modeling tools are used for the virtual
evaluation of formulas, so that only those corresponding most closely
to consumers’ expectations are developed.
The Saint-Ouen centre also develops the sensory evaluation proto-
cols that are applied by expert technicians in each of the hubs.
The data gathered from consumers in this way helps to inspire the
innovations of tomorrow.
In 2012, L’Oréal inaugurated its
Global Hair Research Centre at Saint-Ouen,
just outside Paris. Exclusively dedicated
to hair, its role is to provide a continuous
flow of innovations in the three main
business segments: hair colourants,
haircare and styling.
1. A researcher at L’Oréal measures hair density using
a phototrichogram.
2. The Hair Research Centre at Saint-Ouen, on the outskirts of Paris,
unveiled in March 2012.
1
2
THE CUTTING
EXPERTISE
AT
EDGE OF HAIR
74