Loreal 2012 Annual Report Download - page 78

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SCIENCE
BEAUTY
IS A
1. “Varnish” for the lips
This is the story of a collaborative effort between chemists, physical
chemists, formulators, evaluators, and packaging and industrial
engineers, who combined their talents to take up a challenge:
the development of a lipstick capable of delivering colour, long-
lasting properties, gloss and comfort.
A delicate balance had to be achieved to ensure that the lipstick
was long-lasting, without being sticky or unpleasant to wear.
The solution they found was ethyl cellulose, a filmogenic agent
used in the pharmaceutical and food industries for the coating
of pills and sweets. L’Oréal contacted a supplier who had devel-
oped a suspension of small particles of ethyl cellulose to which
pigments and oils were added to provide gloss and smoothness.
The result: an ultralight, fluid, liquid texture, a “wet lips” effect, long-
lasting colour and total comfort. This technology lies at the heart of
Rouge Pur Couture Vernis à Lèvres Glossy Stain by YVES SAINT LAURENT.
2. Deodorant: a clean scent
Developing a deodorant is a very complex process. It must deliver
long-lasting antiperspirant and deodorant efficacy so that the skin
is left feeling dry, clean and soft.
In order to meet these requirements, the laboratories chose a
combination of high-performance active ingredients: perlite, a
highly absorbent powder, and an association of mineral salts that
effectively combats odours. For the first time, L’Oréal’s Research
and Innovation teams carried out a worldwide study (United
States, Brazil and Europe) in which 15 “clean scents” were tested
by 1,800 women. The goal was to find a fragrance that evoked
cleanliness across cultures. The research process ultimately led to
the roll-on and aerosol formulas of Clean Sensation by GARNIER.
2012 saw a flurry of advances
in all categories. These innovations
illustrate the diversity of the L’Oréal
Research teams’ approaches.
RESEARCH FOR
RADICALLY
NEW PRODUCTS
CREATIVE
1
2
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