Loreal 2012 Annual Report Download - page 45

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2 31
With the flying start made by Revitalift Laser
X3, the latest product developed at L’ORÉAL PARIS
anti-ageing research and the success of the
BB Creams and the Dark Spot Corrector by GARNIER,
the division made major advances in facial skin-
care in 2012.
Innovations that make
a difference
Revitalift Laser X3 skincare, launched in the au-
tumn, has made a spectacular start in Europe,
with record performances in the anti-ageing
sector in France, the United Kingdom, Germany
and Italy(1). Its secret is Pro-Xylane™, a molecule
of natural origin at 3% concentrate and the
result of 14 years of research, combined with
fragmented hyaluronic acid and LHA. Symbol
of a new generation of skincare products in-
spired by aesthetic medicine, Revitalift Laser X3
claims a triple action on lines, skin and the facial
contours.
BB Cream, by GARNIER, with its five benefit actions
in one single application and its instant visible
results, has been diffused worldwide. Furthermore,
1. REVITALIFT LASER X3
New anti-ageing skincare from L’ORÉAL PARIS,
featuring highly concentrated Pro-Xylane™.
2. BB CREAM
by GARNIER, with three new formulas in 2012,
continues to take the world by storm.
3. DARK SPOT CORRECTOR
by GARNIER, a blemish corrector tested
under dermatological control, is proving
its worth in mass-market retailing in
the United States and Europe.
in Western Europe GARNIER launched three new
varieties in the range (Oil Free, Sensitive Skin and
Anti-Ageing) and special formulas have also been
adapted for the USA, the Middle East and India.
Another major success is Dark Spot Corrector by
GARNIER: this simple and effective skincare product
with pure vitamin C hydrates the skin while reduc-
ing all types of blemishes. Having met with great
enthusiasm in the United States, its country of
origin, this skincare is now winning over Europe
with impressive performances.
(1) Source: P13 2012 retail panels.
FACIAL SKINCARE
THE GROWTH DRIVER
FOR L’ORÉAL PARIS
AND GARNIER
43