Loreal 2012 Annual Report Download - page 27

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A BEAUTY APP PRAISED
WORLDWIDE
Its name: The Color Genius.
It can provide instant make-up
advice from a photo of what
someone is wearing. Downloaded
onto a smartphone or tablet,
The Color Genius application
offers three suggestions:
make-up that matches your outfit,
blends with a tone-on-tone
solution, or clashes with it.
The app has been launched
in the United States, France,
Australia, the United Kingdom,
India and China.
MORE THAN
A MILLION FACEBOOK
FANS IN INDIA
What’s the best way to get people
in a country as vast as India talking
about Colossal Kajal kohl?
For MAYBELLINE NEW YORK, Facebook
was the obvious answer: the brand
has 1.8 million fans on its Facebook
page. After an interactive
advertising campaign, sales doubled
in the space of a few months.
A textbook case that is proving to be
very instructive for the group.
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