Loreal 2012 Annual Report Download - page 50

Download and view the complete annual report

Please find page 50 of the 2012 Loreal annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 96

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96

CONSUMER
PRODUCTS
FALL REPAIR 3X
A big hit in Europe, this shampoo—which nourishes
hair and makes it more resilient—was adapted
to the Indian market in 2012.
(1) Source: U&A survey carried out among 1,000 women in South Africa, 2008. (2) Source: 2012 Nielsen panel, South Africa, 2012 IRI USA.
The Indian adventure, which has historically been
linked with GARNIER, took on the colours of L’ORÉAL PARIS
in 2012. The brand recorded strong growth and market
share gains in haircare. Total Repair 5, which was voted
“Product of the Year 2012” in the damaged hair cate-
gory, meets the Indian consumers’ need for smooth,
shiny and healthy-looking hair. Fall Repair 3X shampoo
with arginine, which makes hair more resistant, has also
attracted customers with its striking packaging and a
highly effective advertising campaign led by Indian
actress and the brand’s ambassador, Sonam Kapoor.
L’ORÉAL PARIS’
INDIAN
ADVENTURE
African hair is often particularly brittle and fragile, which is one reason
why only 20% of women use hair colourants in South Africa (1). With Color Intensity,
SOFTSHEEN•CARSON, world number one in the ethnic haircare market
(2), came
up with an expert solution: an intense colour formula using a technology de-
veloped by its Chicago-based Advanced Research laboratories. This formula,
enriched with olive oil, nourishes the hair fibre, and the specific combination of
pigments provides vibrant highlights on dark hair, while the cream-gel texture
makes application easy. Following its successful launch in hair salons and retail
outlets in South Africa, Color Intensity is now winning over markets on the rest
of the continent.
SOFTSHEEN
•
CARSON
SHINES
IN AFRICA
48