Loreal 2012 Annual Report Download - page 74

Download and view the complete annual report

Please find page 74 of the 2012 Loreal annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 96

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96

SCIENCE
BEAUTY
IS A
SYNERGY BETWEEN BEAUTY
EXPECTATIONS AND SCIENCE
Innovation has always been essential for
L’Oréal, and the group has built its success
on an ongoing dialogue between Research
and Marketing. To optimise this interaction,
we have created an Innovation and Con-
sumer Insights Department, whose mission
is to interpret consumer needs and trans-
form them into innovative products. When,
why and how does an Indian woman apply
oil to her hair? How does a hot and humid
climate change the performance of a cos-
metics product? This quest to better under-
stand consumers has led to the construction
of a worldwide network of research centres.
POWERFUL INNOVATION LEVERS
Research and Innovation has three levers at
its disposal to preserve our leading position
in innovation. Firstly, the active ingredients,
such as Mexoryl filters, LR 2412 and more
recently Stemoxydine, a molecule that im-
proves hair density, are designed by our
chemists, and owned by the group. They
have a very long life cycle and reinforce the
position of some of the group’s top products.
The second lever is formulation, which
involves taking product efficacy to a higher
plane and changing the market codes. Once
the amonia-free Oil Delivery System had
been optimised, it became possible to launch
the technology in 2012 in a home-use hair
colourant product: Olia by Garnier.
WINNING OVER THE CONSUMERS’
PREFERENCE
Evaluation, the final lever, enables earlier
prediction and the scientific demonstration
of product efficacy. Our goal is to win over
consumers’ preference by focusing on tech-
nical criteria, and practical and emotional
benefits. Evaluation becomes a source of
ideas for inventing the products of tomorrow.
LAURENT ATTAL
EXECUTIVE VICE-PRESIDENT
RESEARCH AND INNOVATION
TO SEIZE THE OPPORTUNITIES OFFERED
BY UNIVERSALISATION, WE MUST GAIN A BETTER
UNDERSTANDING OF BEAUTY EXPECTATIONS
AND LEARN MORE ABOUT SCIENTIFIC ADVANCES.
611
PATENTS REGISTERED
IN 2012
3,817
L’ORÉAL RESEARCH
EMPLOYEES (1)
(1) 50% of whom are employed by GALDERMA
Research.
INVENTING FOR
ALL KINDS OF BEAUTY
WORLDWIDE
72