Loreal 2012 Annual Report Download - page 75

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1. Global centres and regional hubs
for constant innovation
In 2012, L’Oréal’s 22 Research and Innovation centres are located in six regions
of the world: France, the United States, Japan, China, India and Brazil.
The global centres for Advanced Research and for the three business segments
(haircare, skincare and make-up) are located in France. They create and define
the group’s worldwide strategy and set the agenda for the innovation portfolio.
Meanwhile the regional hubs adapt the worldwide strategy to suit the spe-
cifics of their market and locally develop products which may then inspire
other regions of the world. Each regional hub is in charge of an ecosystem of
innovation that includes consumers, local scientific partners, in-house talents
and suppliers of raw materials.
2. Singapore, a new strategic centre
In 2012, L’Oréal opened an Advanced Research centre in Singapore as part
of the Institute of Medical Biology (IMB). Singapore had a number of argu-
ments in its favour: the dynamism of its scientific community and its multi-
ethnic population make it an ideal observatory for biological study of the
diversity of Asian skin types. The centre covers different kinds of expertise,
such as skin engineering and the biological response of skin to external stimuli
such as UV rays.
3. An evaluation centre in Russia
How can a product be developed to meet consumer needs perfectly? It all
begins with an observation of consumers’ everyday beauty rituals. In 2012,
L’Oréal opened its 17th evaluation centre in Moscow, which will both deepen
the group’s knowledge of the skin and hair of local populations and study
the specifics of Russian beauty routines. The data collected will be used to
design products that meet Russian consumers’ expectations.
RESEARCH AND INNOVATION
STEPPING UP
COVERAGE
WORLDWIDE
To accelerate innovation all over the world,
Research and Innovation draws on its worldwide
presence and its global network, which fosters
interaction with consumers, brands
and the scientific community.
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