JVC 2006 Annual Report Download - page 28

An Avid Supporter of
Culture and the Arts
own inspiration. Melodies travel new, unexpected, and surpris-
ing paths, making no two performances exactly the same. It is
what sets jazz apart as a musical movement, and it is why jazz
has thrilled, excited, and captured the minds of music lovers the
world over. The spirit of jazz resonates with our corporate val-
ues, which is why JVC has sponsored over 160 major jazz festi-
vals, where countless musicians have brought the splendor of
live music to audiences of more than four million. Going forward,
JVC will continue to deliver the thrill of jazz to music enthusiasts
around the world.
Expanding Video Culture: Tokyo Video Festival
Since 1978, JVC has held the Tokyo Video Festival, a venerable
international video competition for professionals and amateurs
alike. To date, the festival has attracted entries of more than
44,000 works from 90 countries and regions around the world.
In 2006, the Video Grand Prize was awarded to “Fledge,” a
work that focuses on the dynamic lifestyle of a high school stu-
dent turned mother—a friend who comes together with the
author to speak to viewers, and the JVC Grand Prize was
awarded to “Family,” a documentary that depicts changing fami-
ly relationships in contemporary South Korean society through
the interactions of a family that has come together to make the
traditional Korean dish kimchi. One thing that makes the Tokyo
Video Festival unique is its concept. It is a video communication
festival for people to communicate and express themselves
Sponsoring Sporting Events:
International Soccer Tournaments
JVC lends its hand to a range of sports in numerous countries
around the world so that as many people as possible can enjoy
the inspiration and excitement that sports offer, or what we like
to call “The Perfect Experience.” In particular, we have been
closely involved in the UEFA European Football Championship.
An official partner since the 1980 UEFA tournament held in Italy,
JVC has provided comprehensive support for this major soccer
event for more than two decades to deliver to people the excite-
ment and passion of one of the world’s most loved sports. One
of the ways we help out is by providing equipment required to
hold the championships, primarily audio and visual equipment.
In addition, JVC’s AV products bring the game to fans who are
unable to root for their team from the stands because the venue
is too far away. We aspire to develop high-definition technolo-
gies and products that deliver the inspiration and excitement of
sports by making viewers feel as if they can actually hear the
crowd’s cheers and feel the players’ emotions.
Inspiration through Music: JVC Jazz Festivals
With the love of music in its corporate heart, JVC has been
offering the JVC Jazz Festival since 1984 to give audiences
worldwide a chance to enjoy live jazz. This program has been
one of JVC’s contributions to the world’s music culture. Jazz
musicians create soulful tunes out of their own imagination, their
26 Victor Company of Japan, Limited
“JVC is committed to ensuring as many people as possible have the opportunity to share the inspiration
and excitement that sports and the arts can offer. This thinking has underpinned our wide-ranging cultural
activities over many years, mainly in the form of support for music, the arts, and sports. In addition, it is
vital for corporations to form ties with local communities and society as a whole. JVC has taken this to
heart and is working through various initiatives to establish meaningful relationships with local communi-
ties and society in general.”
Jamie Cullum at the 2005 JVC North Sea Jazz Festival Tokyo Video Festival 2006Photo by Action Images/Lee Smith