JVC 2006 Annual Report Download - page 19

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Japan
In fiscal 2006, growth in sales of LCD TVs and a strong showing by video cameras
owing to the stellar performance of “Everio” hard disk camcorders were hampered by
the streamlining of the DVD recorder lineup as well as lower sales of audio products
stemming from the rapid shift in the market to digital audio players. Consequently, sales
in Japan were down, compared with the previous fiscal year.
In fiscal 2007, JVC will strive to improve profitability by boosting sales of products
with outstanding added value in lieu of pursuing the expansion of operations. To accom-
plish this, we will strengthen sales channel-based initiatives at stores to convey our dis-
tinct products’ strengths to customers with the aim of increasing sales. Specifically, we
will work to showcase our displays’ large screens, full HD, and fast response as well as
expand sales of “Everio” hard disk camcorders equipped with 3CCD technology—a
strategic product that we plan to use to establish a solid position in the market for video
cameras with high pixel counts. In addition, we will reinforce our framework for following
up on existing sales channels and work to enhance sales of truly unique products that
meet user needs.
Asia and the Middle East
In fiscal 2006, sales in Asia and the Middle East remained stable from the previous fiscal
year as robust sales of car AV systems, LCD TVs, and video cameras offset lower sales
of CRT TVs.
In fiscal 2007, JVC will take full advantage of its R&D center in this region, fine-tuning
its product offerings, including video cameras, home audio products, and TVs, to better
meet local needs while enlisting the cooperation of dealers to strengthen country- and
product-based strategies. The Company will also roll out country-based promotional
campaigns and shore up store displays to further increase sales of “Everio” hard disk
camcorders—a key product exhibiting a strong performance.
Victor Company of Japan, Limited 17
Meeting for distributors in the Middle East
and Africa
“Bringing the ‘Everio’ Experience to One
Million People” campaign in China
Exhibition and sale in Singapore
Kohmi Hirose concertgoers check out
“alneo” digital audio player headphones on
display.
Members of the press gather to try out
“Everio” camcorders.
JVC booth at CEATEC 2005