Fujitsu 2014 Annual Report Download - page 9

Mobile Business Strategy
In the mobile business, we are focusing on demand from enterprises, which offers strong prospects for growth
and profitability.
The market for mobile solutions for enterprises is expected to expand rapidly. New applications are envisaged
for mobile technology in a variety of settings, and Fujitsu will enhance its platforms to support them.
Fujitsu provides products and services based on vertically integrated solutions by fully harnessing its
strengths in being able to provide everything from devices to applications and services. In fields such as insur-
ance and education, we customize devices and services to provide solutions for numerous customers. Further-
more, by offering service platforms that link a variety of mobile applications and devices, Fujitsu is working to
create an ecosystem of application developers for mobile solutions, in addition to increasing customer convenience.
Furthermore, Fujitsu provides integrated support from networks to devices in order to facilitate the use of mobile
solutions in business. At the same time, we are working to stimulate demand by offering tiered billing plans that
are easy for enterprises to adopt. Our goal is to consistently meet the increasingly diverse needs of enterprises.
Looking ahead, we envisage a dramatic increase in the number of things that will be connected over net-
works, along with increasing diversity in the kinds of mobile devices. Having positioned sensors, embedded
systems, wearables and other items as “next-generation front-end interfaces,” we will focus on these fields as
the next growth area for our ubiquitous solutions business.
Strategies for the Big Data Business and Security Business
In the big data business, Fujitsu will provide the advanced technologies needed by customers to utilize big data,
such as parallel distributed processing, complex event processing, and data mining. At the same time, we will
strengthen solutions in fields where corporate needs are high, such as digital marketing, manufacturing, and
maintenance support.
Besides enhancing advanced analytic software and appliances that support real time decision-making at
the frontlines, Fujitsu will also provide experts called “curators,” who have advanced data analysis skills, to help
customers use big data according to their objectives. Last year, we opened the Big Data Initiative Center to
promote collaboration with customers, partners, and start-up companies in pursuit of optimal solutions for
using big data.
In the security business, Fujitsu will offer optimal security policies and solutions tailored to each situation
based on three core technologies: enhanced authentication platforms, privacy protection, and security
•Expand business by meeting enterprise needs through vertical integration and customization
•Systematize products, offerings though FUJITSU Mobile Initiative
Business Innovation Social innovation
Office Work Transportation/
Automobiles
Sales Work Health/
Medicine
Field Work Food/
Agriculture
FUJITSU Mobile Initiative
Mobile Integration
Consulting and deployments based on wealth of experience
Services and Products
Full line of offerings, from devices to applications
Operational Services
One-stop support throughout the product lifecycle
Workstyle Transformation Lifestyle Transformation
Mobile devices
Security Applications
Networks Mobile service platforms
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FUJITSU LIMITED ANNUAL REPORT 2014
MANAGEMENT FACTS & FIGURESRESPONSIBILITYPERFORMANCE
FUJITSU’S GROWTH STRATEGY