Fujitsu 2014 Annual Report Download - page 64

ASIA
0
30
60
45 38.8
52.2
57.5
47.2
2013 2015 2016 20172014
42.6
15
0
100
200
400
300
303.1
367.5 388.3
345.3
2013 2015 2016 20172014
323.9
FUJITSU DATA
MARKET DATA
Graph 01 Graph 02 Graph 03
IT SERVICE MARKET FORECASTS (ASIA) IT MARKET FORECASTS (ASIA) NET SALES* AND OPERATING INCOME
MARGIN
542.1
0
150
300
600
450
505.4
421.9
405.1
2010 2012 2013 20142011
8
6
4
2
0
2.6
1.8
2.7
1.6
468.7
2.2
(Billions of U.S. dollars)(Billions of U.S. dollars) (Billions of yen) (%)
(Years ended March 31)
* Asia: Excludes Japan
(Source: IDC, May 2014 “Worldwide Black Book Query Tool,
Version 1, 2014”)
(Asia: Excludes Japan)
(Source: IDC, May 2014 “Worldwide Black Book Query Tool,
Version 1, 2014”)
(Asia: Excludes Japan) * Sales, operating income margin for APAC and China, not
all of Asia
Net sales (left scale)
Operating income margin (right scale)
* Market data includes the following countries.
China/Hong Kong/Indonesia/Korea/Malaysia/Philippines/Singapore/Taiwan/Thailand/Vietnam
MARKET TRENDS
Across Asia in 2014, economic trends point to growth beyond
2013 in most countries and areas, owing to a recovery in
demand both in and outside the region. In external demand,
an improvement in exports is anticipated due to ongoing recov-
ery in the developed economies of the US and Europe. Similarly,
demand within the region is set to mark moderate expansion
overall. Likely drivers of this expansion are increased consump-
tion, led by higher personal income and a growing middle class,
corporate investment against a backdrop of anticipated accel-
eration in the pace of economic recovery and economic integra-
tion across Asia, and efforts to develop infrastructure.
The 2014 Asia IT market is expected to grow by 6.9% year on
year, continuing from the firm 6.1% growth recorded in 2013. For
the same period, the 2014 IT services market is projected to
increase 9.8%, surpassing the strong 7.8% growth of the previous
year. For the 2014 server market, while the market for high-end
and midrange servers will continue to contract year on year, over-
all market expansion is anticipated, mainly atop the performance
of the low-end server market. Consequently, the overall server
market is projected to grow by 4.8% year on year, surpassing the
1.8% growth of 2013. Similarly, growth in the storage market is
expected to accelerate to 6.9% over 2013, which saw modest 2.5%
growth over the previous year. In PCs, the market for conventional
PCs will continue to contract in 2014, as was the case in 2013. In
the tablet and e-book reader market, while the pace of growth is
likely to slow, continued market growth is projected for 2014. As
a result, the overall PC market is expected to contract slightly by
1.4% in 2014, following a 2.9% decline in 2013.
INITIATIVES GOING FORWARD
Asia is home to a diverse range of countries that differ in many
ways, including economic scale, culture, language, and reli-
gious practice. To address and solve the issues these countries
face through ICT, Fujitsu focuses on each individual country,
maximizing the insights and experience gained in Japan and
other regions, and applies human resources and solutions to
contribute to highly specialized fields, such as water manage-
ment, the environment, healthcare, transportation, and cul-
tural preservation.
The following are specific initiatives by Fujitsu in each region.
In China, the primary focus of Fujitsu business was previously
Japan-originated companies (JOCs) with a local presence. In
addition to these customers, the goal now is to expand business
to customers in the government and public sectors, as well as
local companies. In the government and public sectors, Fujitsu
will help China solve pressing social problems by providing solu-
tions honed in Japan to address issues with regard to the envi-
ronment, transportation, and cultural preservation, including the
archiving of ancient manuscripts. For local companies, Fujitsu
will offer technology that helps make customers’ businesses and
products more competitive. Fujitsu will also aggressively respond
to and expand business deals with customers from Germany,
Taiwan, South Korea, and other countries looking to establish
operations in China.
In South Korea, along with aiming to win more large-scale
business deals that leverage Fujitsu’s strengths in solutions for
distribution and healthcare, we plan to expand sales in the
Japan-originated solutions business, which has strong affinity
Explanations for underlined words can be found in the glossary on pages 160-162.
062 FUJITSU LIMITED ANNUAL REPORT 2014
INITIATIVES BY REGION
ASIA