Fujitsu 2014 Annual Report Download - page 22

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Medium-Term Goals
We are pursuing earnings growth by expanding ICT business areas and increasing investment aimed at medium- to long-
term growth. Our medium-term goals for fiscal 2016 are operating profit of ¥250.0 billion, net profit of ¥150.0 billion
or above, and free cash flow of over ¥130.0 billion.
Human Centric Innovation
People, information and infrastructure are important elements for achieving innovation in a hyperconnected world,
where people, goods, and all manner of things are connected through networks. Through solutions and services that
integrate those elements, Fujitsu is expanding its human centric innovation activities to create business and social value.
Fujitsu is working to drive
growth by expanding ICT busi-
ness areas. In existing business
areas for enterprises, we are
striving to expand ICT usage
through modernization and
business innovation, with the
aim of generating sales and
earnings. And through social
innovation, we are expanding
into new ICT usage areas such
as healthcare, transportation,
and agriculture. Furthermore,
we are targeting sustainable
growth by developing these
initiatives globally.
Moreover, we will actively
make investments to achieve
these growth strategies. To realize business innovation, we will
invest in development, focusing on next-generation cloud plat-
forms, big data, and mobile technology. For social innovation,
we will help to solve social issues by investing in product devel-
opment and conducting M&As in new fields such as next-
generation medical care and next-generation transportation.
The environment surrounding ICT is currently in a period of major
transformation, and we believe that there are many opportuni-
ties to make great progress. Looking ahead, we believe that it
will be crucial to seize on those opportunities in order to achieve
our medium-term goals and continue growing thereafter.
The role of ICT is changing. Conventionally, ICT has been a
means of improving productivity and raising business efficiency,
but now it is becoming a tool that can be used to achieve inno-
vation. A hyperconnected world is emerging in which people,
To bolster the expansion of solutions globally, we will explore
M&As, in addition to pushing ahead with the development of
tools and nurturing human resources.
Even as we aggressively execute these investments, we
intend to ensure steady earnings growth in fiscal 2016. Our
targets for fiscal 2016 are operating profit of ¥250.0 billion, net
profit of ¥150.0 billion or above, and free cash flow of over
¥130.0 billion.
goods, and all manner of things will be connected through net-
works. The driving force behind the creation of this new world is
the Internet of Everything (IoE). All manner of things will be
connected through the Internet, generating vast amounts of
data. By utilizing this data, new services will be created.
Fujitsu believes that three management resources, namely,
people, information, and infrastructure, will be the crucial ele-
ments in this new hyperconnected world. Furthermore, business
and social value will be created through solutions and services
MEDIUM-TERM TARGETS
Based on IFRS
FY 2013 (Actual) FY 2014 (Forecast) FY 2016 (Target)
FCF 46.6 80.0 Over 130.0
* Profit attributable to owners of the parent company
147.2
185.0
250.0
113.2 125.0 Over 150.0
(Billion Yen)
FUTURE CHALLENGES AND MEASURES
FUTURE CHALLENGES AND MEASURES
Operating Profit Profit for the Year*
020 FUJITSU LIMITED ANNUAL REPORT 2014
MESSAGE TO SHAREHOLDERS AND OTHER INVESTORS