Fujitsu 2014 Annual Report Download - page 77

In December 2013, Fujitsu established the Future Medical Care
Center to work on a range of medical care-related problems facing
Japanese society. The purpose of the center is to fully leverage ICT
to create new businesses in areas such as health promotion, early
detection of diseases, prevention of serious diseases, drug discov-
ery, and personalized medicine. Fujitsu collaborates on this with
cutting-edge research institutions and medical practitioners.
Notably, Fujitsu seeks to develop personalized medicine and a
next-generation medical record system that integrates genome
information and information on patient’s daily lifestyles, in addi-
tion to their clinical records. These efforts will leverage Fujitsu’s
track record and expertise in having the top share of medical
record systems installed in healthcare institutions in Japan.
ICT has superceded its role as a tool to increase business effi-
ciency—and is now developing the power to transform society as a
whole. Fujitsu will endeavor to drive social innovation by expand-
ing into new ICT usage areas that will help to solve global issues,
such as agriculture, healthcare, and disaster readiness.
The Social Innovation Laboratories was formed in December
2013 by integrating the existing Environment and Energy Center,
Life Innovation Research Promotion Office, Mobility Research
Promotion Office, and Software Technology Research Laboratories.
It was established to build a social infrastructure that will provide
new value and knowledge by bringing together different special-
ized fields and linking and utilizing different forms of data.
To realize Social Innovation, we will engage in fieldwork on
societies front lines, workshops with relevant people, and other
activities in order ascertain the current status of society and the
issues that need to be addressed. Having determined the issues,
we will introduce a vision and specific ICT strategies to solve them.
This is the same approach that Fujitsu has taken to field innova-
tion in the front lines of companies and organizations being
applied in various social fields. In this way we aim to create new
In November 2013, Fujitsu joined WBCSD, based on its commitment to the organization’s philosophy that “industry can achieve a
positive impact on the environment and social issues through business activities.”
As part of its activities with WBCSD, Fujitsu is participating in Sustainable Mobility Project (SMP) 2.0 together with leading global
automobile, oil, tire, and other companies (15 companies in total). Through this project, Fujitsu is proceeding to develop vision for
a society that will support sustainable mobility. Under SMP 2.0, field trials will be conducted relating to traffic accidents, environ-
mental impact, traffic congestion, and other mobility issues in six cities around the world. The results will then be used to make
recommendations to national governments with the goal of making mobility even better in tomorrow’s society.
In WBCSD, Fujitsu is also engaged in awareness-raising activities focused on
themes such as the strategic use of socio-economic impact measurements and
inclusive business. These activities are directed at enhancing corporate value from
a CSR perspective.
Fujitsu also is working on IT-enabled drug discovery using
supercomputers in collaboration with pharmaceutical compa-
nies, research institutions, and other partners around the world.
The use of supercomputer simulations has been shown to mark-
edly shorten the time needed to identify substances that are
effective against the causes of diseases.
Looking ahead, Fujitsu aims to help to achieve innovative
healthcare and realize a society that supports people’s health.
To reach these goals, the Company will leverage the technolo-
gies and expertise it has developed through business activities
to date, as well as its cutting-edge technologies.
n Key Examples from Fiscal 2013
Future Medical Care Center (Targeting Medical Innovation and Creating a Healthy Society)
Social Innovation Laboratories (Pioneering New ICT Domains)
Participation in the World Business Council for Sustainable Development (WBCSD)
Priority 1 Providing Opportunities and Security Through ICT
businesses and social contribution in the social fields where con-
ventional ICT has not penetrated.
Moreover, addressing laws and systems, and designing systems
in consideration of human psychology are also important aspects
of solving social issues. Fujitsu will therefore undertake research in
social sciences such as systems design and social psychology.
Aiming to Create Social Infrastructure to Provide
New Value through Information
Environment and
Energy Center
Life Innovation Research
Promotion Office
Mobility Research
Promotion Office
Software Technology
Research Laboratories
Mobility, Life
Transport Distribution
Education
Machine Learning Cyber
Security
Health
Artificial Intelligence
Energy
Environment Disaster Readiness
Knowledge
Big Data
Security
Environment and Social
Infrastructure
Social
Innovation
Laboratories
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FUJITSU LIMITED ANNUAL REPORT 2014
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FUJITSU GROUP CSR