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Oceania
MARKET TRENDS
The Australian economy is projected to recover modestly in 2014.
In China, the main market for Australian exports, economic
growth is likely to continue, if at a slower pace. This trend, cou-
pled with an expected economic recovery in the US, Europe, and
other developed countries and regions, depreciation of the Aus-
tralian dollar, and other factors, is projected to spur export
growth in Australia’s stagnant manufacturing industry. The resur-
gence in exports is forecast to speed growth in consumer spend-
ing by sparking improvement in the country’s employment and
personal income landscape. In New Zealand, domestic and
overseas demand is brisk. Rising personal income levels spurred
by higher prices for dairy products, the country’s main export,
and demand stemming from earthquake disaster recovery efforts
are leading to falling unemployment rates and growth in con-
sumer spending. Consequently, economic trends in New Zealand
are expected to hold firm in 2014. Graph 02
The IT market in the Oceania region is expected to grow by
4.4% year on year in 2014, compared to largely flat growth of
0.2% in 2013. In a follow-up to modest 1.2% year-on-year growth
in 2013, the IT services market in 2014 is set to post stable
growth of 2.2%. Turning to the hardware market, 2014 should
see a rebound centered on mid-range servers despite the server
market in 2013 having witnessed sharp declines across all
categories, from high-end to low-end servers. Consequently, the
overall server market is projected to see a dramatic turnaround,
from a decline of 17.9% in 2013, to year-on-year growth of 11.5%
in 2014. Similarly, the storage market, which contracted 8.5%
from the previous year in 2013, should mark growth of 4.8% in
2014. As for the PC market, while forecasts continue to project
significant growth in the market for tablets and e-book readers,
the conventional PC market will remain stagnant, likely leading
to a slight year-on-year decline of 1.1% for the overall market.
INITIATIVES GOING FORWARD
In the Oceania region, Fujitsu is pursuing business development
centered on managed services, SI/applications, and platforms,
with Australia and New Zealand as key service markets.
Since 2010, we have moved to strengthen and expand man-
aged services in Australia. In addition to new datacenters in the
west coast city of Perth and in western Sydney, efforts have
included the expansion of Fujitsu’s Melbourne datacenter in
2012. Going forward, we remain committed to securing stable
earnings through further expansion of our mainstay managed
services business. Actions to this end will include investment for
expansion of Fujitsu’s datacenters outside of Sydney to better
meet customer demand.
In SI/applications, as competition intensifies, we will train and
reassign staff to improve sales force quality and boost efficiency
through offshore utilization to sharpen our own competitiveness.
We are also strengthening coordination among project manage-
ment, assurance functions and other regions, and promoting mea-
sures designed to boost Fujitsu’s market share in new solutions
such as cloud services, virtual client services (VCS), and mobility.
12
1Company A 9.2%
2Company B 6.1%
3Company C 4.1%
4Fujitsu 2.8%
5Others 77.9%
0
30
60
45
44.7
49.8 51.6
48.2
2013 2015 2016 20172014
46.6
15
FUJITSU DATA
MARKET DATA
Graph 01 Graph 02 Graph 03
SHARE OF 2013 IT SERVICES MARKET IN
OCEANIA
IT MARKET FORECASTS (OCEANIA) NET SALES* AND OPERATING INCOME
MARGIN
(Billions of U.S. dollars) (Billions of yen) (%)
(Years ended March 31)
(Source: Gartner, “Market Share: IT Services, 2013” 31
March 2014)
(Oceania: Australia, New Zealand)
* Chart created by Fujitsu based on Gartner data
(Source: IDC, May 2014 “Worldwide Black Book Query Tool,
Version 1, 2014”)
(Oceania: Australia, New Zealand) * Including intersegment sales
Net sales (left scale)
Operating income margin (right scale)
3
4
5
542.1
0
150
300
600
450
505.4
421.9
405.1
2010 2012 2013 20142011
8
6
4
2
0
2.6
1.8
2.7
1.6
468.7
2.2
Explanations for underlined words can be found in the glossary on pages 160-162.
064 FUJITSU LIMITED ANNUAL REPORT 2014
INITIATIVES BY REGION
OCEANIA