Fujitsu 2014 Annual Report Download - page 24

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Fujitsu’s vision for society and social contribution
We are contributing to solving global issues by applying ICT. Specifically, we are charting a course to a brighter future
through innovation and by utilizing ICT, which has begun to demonstrate the power to transform society. Guided by our
brand promise of “shaping tomorrow with you,” we are steering the Fujitsu Group with an emphasis on creating value in
partnership with stakeholders.
Business cannot thrive without a sound global environment
and society, so managers ultimately have a responsibility to
pursue sustainability. To do so, it is essential for companies to
put in place various systems needed to operate in society, such
as respect for human rights and legal compliance, help solve
global issues through business, and continue to generate
appropriate profits.
The power of ICT has grown beyond just the ability to trans-
form business and business processes (business innovation) – it
has begun to have the potential to transform society. Humanity
must sustainably secure food and other resources to prosper, and
this means we must fundamentally change how we manage
water, soil, energy, and other resources. We believe that ICT can
lead the way to solving these sorts of issues. Fujitsu will therefore
embrace the challenge of creating a social innovation business
that will work to solve global issues in such fields as agriculture,
medicine, and education, as future growth fields.
Of course, I do not hold the simplistic belief that all of human-
kind can attain happiness merely by advancing the use of ICT. We
must also work to reduce the energy consumption of ICT itself,
including the efficient operation of datacenters. As people have
become more closely connected, positive developments have
also been accompanied by various issues. Specifically, this has
caused a dramatic increase in risks facing society, such as human
rights and labor issues in the supply chain and digital society,
cyber-attacks, the spread of rumors and infringements of
intellectual property. In view of these risks, Fujitsu will fulfill its
social responsibilities as an ICT company by working closely
with governments and related institutions to help build an
environment where all people can have open and equal access
to ICT.
Fujitsu supports the United Nations Global Compact’s 10
principles in the four areas of human rights, labor, the environ-
ment and anti-corruption, as a signatory company, in order to
conduct a sustainable business. Furthermore, under the global
matrix structure launched in March 2014, we are introducing a
CSR management cycle using the ISO 26000 framework (a social
responsibility guideline) at 120 Group companies worldwide.
Looking ahead, Fujitsu will continue to implement business
activities in line with the expectations and demands of stake-
holders based on its brand promise of “shaping tomorrow with
you,” with the aim of helping to realize a sustainable society.
CSR ACTIVITIES
022 FUJITSU LIMITED ANNUAL REPORT 2014
MESSAGE TO SHAREHOLDERS AND OTHER INVESTORS