Fujitsu 2014 Annual Report Download - page 51

Ubiquitous Solutions
fluctuations in production quantity. This included the merging of
two volume production sites in April 2014, and a slimmer R&D
structure through the shifting of personnel.
Initiatives Going Forward
In PCs, Fujitsu continues to release a range of new products
including the ESPRIMO desktop PC and LIFEBOOK laptop PC series
for the corporate market, the ARROWS Tab series of tablets, the
FUTRO thin-client/zero-client PC, and CELSIUS series of PC worksta-
tions. For the consumer market, together with enhancing the
functionality of its My Cloud offering, Fujitsu will release new
products such as the Floral Kiss PC designed specifically for
women. In North America, Fujitsu is upgrading and strengthening
sales of its lineup of tablets for the education, distribution and
manufacturing sectors, while in Europe, measures being taken
include further enhancing the product mix to boost profitability.
In mobile phones, Fujitsu will release several products,
among them the ARROWS NX F-05F, offering longer battery life
and a better text input system, and the Raku-Raku Smartphone 3
F-06F, the phone that remains easy to use and has improved
screen visibility and user enjoyment. Outside Japan, Fujitsu plans
to roll out LTE- and NFC-compatible models following its June
2013 launch in France of a senior-focused smartphone, together
with its partner Orange.
In mobilewear, Fujitsu is branching into new business domains
and advancing its model of vertical integration that links services,
datacenters, terminals, and controls. Emblematic of this is the
Vehicle-ICT business, which seeks to raise the added value of
automobiles by bringing together a variety of data related to
comfort, safety and security, and environmental operations around
the linchpin of information and communication technology.
See page 018 for more on structural reforms in the mobile phone business.
0
300
600
1,500
1,200
900
302.5
1,119.6
817.1
326.0
799.3
264.7
1,154.2
889.5
267.4
1,090.2
822.8
283.1
1,125.6
842.5
2010 2011 2012 2013 2014
1,125.4
−40
−20
40
20
0
60
40.6
3.6
2.0
19.9
0.9
22.6
1.7
2010 2011 2012 2013 2014
6
4
2
0
−2
−4
9.6
−22.1
−2.0
14.6
0
5
10
20
15
11.0
15.6
15.5
2010 2011 2012 2013 2014
14.9
0
20,000
30,000
50,000
40,000
39,209 37,122 36,84837,275
2013 2015 2016 20172014
37,345
10,000
0
8,000
16,000
12,000
12,190
14,451 15,439
13,534
2013 2015 2016 20172014
12,682
4,000
Graph 01 Graph 02 Graph 03
MOBILE PHONE SHIPMENT FORECAST
FOR JAPAN
PROJECTED TRENDS IN GLOBAL CAR
NAVIGATION SYSTEM DEMAND
(Thousands of units) (Thousands of units)
(Source: IDC, Worldwide Quarterly Mobile Phone Tracker,
2014Q1)
* The above figures are as of the end of each fiscal year
(March 31)
(Source: Japan Electronics and Information Technology
Industries Association, “Trends in Worldwide Demand for
Major Electronics,” published February 2014)
1Company A 18.7%
2Company B 15.3%
3Company C 11.5%
4Company D 11.2%
5Company E 6.3%
6Company F 6.0%
7Company G 4.6%
8Company H 3.7%
9Company I 2.4%
10 Fujitsu 1.8%
11
Others 18.5%
GLOBAL PC MARKET SHARE IN 2013
(REVENUE BASIS)
(Source: Gartner,“Quarterly Statistics:Personal Computers
by Major Market, Worldwide by Region, 4Q13 Update” 3
February 2014)
* Chart created by Fujitsu based on Gartner data
Graph 06Graph 05Graph 04
CAPITAL EXPENDITUREOPERATING INCOME (LOSS)/
OPERATING INCOME MARGIN
SALES BY PRINCIPAL PRODUCTS
AND SERVICES*
(Billions of yen)(Billions of yen) (%)(Billions of yen)
(Years ended March 31) (Years ended March 31) (Years ended March 31)
* Including intersegment sales
Operating income (loss) (left scale)
Operating income margin (right scale)
PCs/Mobile Phones
Mobilewear
1
11
2
3
4
5
6
7
8
9
10
049
FUJITSU LIMITED ANNUAL REPORT 2014
MANAGEMENT FACTS & FIGURESRESPONSIBILITYPERFORMANCE
OPERATIONAL REVIEW AND OUTLOOK
MARKET DATA