Fujitsu 2007 Annual Report Download - page 9

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What is the background to your new “field innovation” approach?
There is no letup in the pace of IT innovation. Today, we can realize many more opportuni-
ties by fully utilizing a whole range of IT products and services. However, as IT has evolved,
so too has the complexity and impenetrability of systems knowledge, with the result that
related business processes and the role of people in these processes have become harder to
identify. Some customers even tell us that it is now more difficult to understand what is going
on in their businesses and work sites. It is clear that focusing on IT alone will not help customers
to improve their businesses. Originally, introducing IT was meant to help companies upgrade
business processes and use the knowledge of their employees more effectively. I believe we
now have to return to this starting point. First, we must make the relationships between people,
processes and IT more visible. This is essential if we are to truly take the customer’s view-
point. This is what we call “field innovation.” This idea is an important factor in our new
medium-term strategic plan, which is explained later in this report.
How did Fujitsu perform in fiscal 2006?
In the year under review, consolidated net sales increased 6.4%, to ¥5,100.1 billion. Operating
income, although short of our initial target of ¥190.0 billion, rose 0.3% year on year, to ¥182.0
billion. As a result, we maintained the trend of higher sales and earnings.
Looking at our sales performance, while certain areas of the electronic devices market
slowed, sales were favorable overall, as sales of services and UNIX servers grew strongly over-
seas and unit shipments of hard disk drives (HDDs) reached an all-time high.
■ Field Innovation—Converting IT-enabled Innovation into Business Value
Integrate People, IT and Processes
‘Overall Optimization’
Bring innovation to companies, people’s daily lives
and society at large through the continual improve-
ment of processes and IT, with a focus on people
Visualization
Technologies
Field Innovators
People’s
Knowledge
Various Spheres of Activity (Corporate, Daily Life, Society)
Set Target Field
Make Visible
Change People’s
Awareness and Actions
Change Processes
Make Best Use of IT
Annual Report 2007 7