Fujitsu 2007 Annual Report Download - page 2

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The FUJITSU Way
Introduced in 2002, The FUJITSU Way is the core set of principles guiding the corporate and
individual actions of the Fujitsu Group and our continuing development as good global cor-
porate citizens. A common understanding of Fujitsu’s mission, values and code of conduct
serves as the standard governing individual employees’ business activities, as well as the driv-
ing force behind our socially responsible business strategy and the inspiration for related
company-wide activities, business policies and plans.
The FUJITSU Way
: Turning Dreams into Reality
Our Values
Code of Conduct
Our Mission
Fujitsu continually seeks to create new value by providing customers with
comprehensive solutions comprising highly reliable high-performance products and
services based on powerful technologies. Through this, we aim to grow, realize
profits and foster mutually beneficial relationships in our communities worldwide.
Customers
Our dream is to
make our cus-
tomers’ dreams
come true
Employees
Every one of us
has a leading
role to play
Quality
We aim to earn
customers’ trust
in Fujitsu
Environment
We consider
environmental
impact in all
that we do
Profits & Growth
We strive to meet
the expectations
of customers,
employees and
shareholders
Respect human rights Protect intellectual property
Comply with laws and regulations Reject unethical behavior
Maintain confidentiality Act with fairness in our business dealings
Business Policy
Company-wide Activities President’s management direction
Manufacturing innovation,
environmental initiatives, etc. Business Plan
Formulated at business unit level