Fujitsu 2007 Annual Report Download - page 25

Fujitsu Raku Raku Phone Series
A range of phones designed for ease of use. Total
shipments since their launch in September 2001
now exceed 10 million units.
Hard Disk Drives (HDDs)
Our HDDs are used in PCs, servers, storage sys-
tems and other products. We supply 3.5-inch mod-
els mainly for servers, and 2.5-inch products for
mobile devices. By adopting perpendicular mag-
netic recording technology, we plan to boost
capacity and reliability further.
■ Initiatives Going Forward
In our PC business, we will strive to make our products even easier
to use and further raise quality. At the same time, we will boost
profitability by offering high-value-added models that feature
enhanced security and AV functions. Centered on Europe and
the growing Asian market, we will work to expand our PC busi-
ness overseas and strive for higher volume in low-price models.
In mobile phones, although growth is slowing in Japan, we
plan to boost earnings by rolling out more appealing and distinc-
tive new models, such as the easy-to-use Fujitsu Raku Raku Phone
series, and continuing to enhance our product development part-
nerships and manufacturing capabilities. Moreover, based on our
view that mobile phones will become the key wireless device of
the ubiquitous networked world, we will develop new products
that combine the capabilities of both mobile phones and PCs.
In HDDs, our aim is to sustain growth by maintaining
Fujitsu’s reputation for high-quality products and further en-
hancing the competitiveness of our offerings. In enterprise
HDDs, where we have captured the second largest share world-
wide, we will respond to the growing shift from 3.5-inch to 2.5-
inch HDDs and seek to grow our market share by launching
FMV-BIBLO LOOX U Series
The world’s smallest PC in the tablet-convertible class, the FMV-BIBLO LOOX U Series
weighs just 580g and comes in an ultra-compact body only 26.5mm thick. Users can
easily connect to the Internet anytime, anywhere.
new 2.5-inch enterprise models to supplement our existing 3.5-
inch range. Meanwhile, the mobile HDD market is projected
to sustain annual growth of more than 20% in the years ahead,
as HDDs are increasingly used in consumer electronics such as
digital home appliances and game consoles, as well as in prod-
ucts in the IT sector. We have built an industry-leading lineup
of 2.5-inch ATA products capable of covering a wide-range of
applications in the IT and consumer electronics fields. We will
use these products, which offer high performance, industry-
leading capacity, and can also be used for automotive applica-
tions, to drive further business growth. In addition, we will
continue developing powerful new technologies to support fur-
ther growth, including magnetic heads for large-capacity stor-
age devices and synthetic ferrimagnetic media technology, a
recent winner of the Onshi Invention Prize.
Going forward, we plan to maintain our competitiveness by
leveraging perpendicular magnetic recording and other new tech-
nologies, and expand our existing business while preserving
Fujitsu’s high quality brand image. We will also develop the busi-
ness further in consumer electronics and other fields outside the
traditional PC market.
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