Fujitsu 2007 Annual Report Download - page 14

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■ Four Challenges for FY 2007–2009
䡲 Create a new Group management
As a partner to our that do not require extensive system
customers, strive to contribute
Strengthen
Our
Management
Improve
Our Product
and Service
Offerings
䡲 Reform product and service devel-
structure opment processes (enhance collabo-
ration with sales)
䡲 Strengthen strategic thinking based
on JQA* 䡲 Pursue new types of product and ser-
vice value
䡲 Think and act more thoroughly from
a Group-wide perspective 䡲 Develop easy-to-implement systems
engineering resources to deploy or
maintain
to their business success and
grow together with them
䡲 Place importance on frontline opera-
Enhance Our
Frontline
Operational
Capabilities
䡲 Cultivate lifelong learners (encourage
tional realties
Empower
Our People
self-improvement)
䡲 Take advantage of people’s frontline 䡲 Foster field innovators
expertise and promote teamwork 䡲 Nurture global human resources
䡲 Implement field innovation in our own
operations
*JQA: Japan Quality Award
Could you tell us about the four key challenges that you intend to tackle in
the new medium-term strategic plan?
Simply put, we will vigorously pursue management that focuses on people and product and
service offerings. In so doing, we will tackle four key challenges: improve our product and
service offerings, empower our people, enhance our frontline operational capabilities, and
strengthen our management. In strengthening our product and service competitiveness, we have
to carefully identify the new types of value customers are seeking. Enhancing collaboration
between sales and product development functions is one way of doing this. In addition, until
now, we have supplied many products based on the assumption of having teams of system
engineers to manage them. Going forward, we must challenge ourselves to develop and pro-
vide more products that do not rely on system engineers, in other words, systems that are
easier to deploy and manage and will therefore enable us to increase sales volumes. In regard
to the challenge of empowering our people, a key theme will be to develop people capable of
supporting our field innovation approach by helping our employees acquire more specialist
skills. Enhancing our frontline operational capabilities will focus on pursuing field innovation
in our own operations, as well as on encouraging better teamwork. Finally, strengthening
management capability will be crucial to ensure that operational reforms going forward are
implemented effectively. Two key themes will be enhancing the strategic thinking of senior
managers based on our existing JQA program designed to raise the quality of management,
and creating a new Group management structure.
12 Fujitsu Limited