Fujitsu 2007 Annual Report Download - page 36

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Social and Environmental Activities
Giving Back to the Community
Seeking to coexist and prosper alongside local communities and global society as a good corporate citizen, we use our
unique position as an IT company to contribute to society in a variety of ways. Our goal is to fulfill our responsibility
to the sustainable development of society and generate benefits for all our stakeholders, while at the same time realiz-
ing the growth of the Fujitsu Group. Below are just some of the activities we were involved in during fiscal 2006.
■ Japan-America Institute of Management Science (JAIMS)
Established by Fujitsu in 1972, JAIMS is a not-for-profit postgraduate educational institute whose mission is to culti-
vate leaders who can fulfill their potential on the global stage. The institute is celebrating its 35th anniversary in 2007.
Over 22,000 people from roughly 50 countries have already benefited from JAIMS courses. Thanks to the language
abilities, business skills and global contacts they acquired through their JAIMS education, many alumni are now actively
contributing to the development of the global economy in countries worldwide. Recognizing more than 30 years of
promoting international exchange, JAIMS was awarded the 2006 Foreign Minister’s Commendation in July 2006.
■ Reforestation Activities Overseas
Carrying out tree planting activities to help regenerate tropical forests, primarily in Southeast Asia, is one example of
an initiative we have taken to contribute to global society. In Malaysia, where forests have been disappearing due to
slash-and-burn agricultural methods, commercial logging and palm oil plantations, regeneration has become a pressing
issue. In response to this, we established the Fujitsu Group Malaysia Eco-Forest Park in 2002 with donations from
Fujitsu Group employees. By November 2006, a total of around 37,500 saplings native to the region had been planted
in the park covering an area of approximately 150 hectares.
■ Raising Awareness of Environmental Issues
We are working to increase awareness and understanding of environmental issues by sending Fujitsu Group employ-
ees to elementary, junior high and senior high schools to give talks about the environment. Through fun, hands-on
lectures using kits to dismantle PCs and explanations of the 3Rs (Reduce, Reuse, Recycle), we show children how they
can reduce impact on the environment in their daily lives in the hope that this will encourage them to take action to
safeguard the environment. In fiscal 2006, Fujitsu employees gave lectures to around 800 students in Japan. Feedback
from the children showed a greater understanding of the importance of saving resources and a desire to immediately
apply what they had learned in their everyday lives.
Scholarship students on the JAIMS MBA program Participants in tree-planting activities at the Fujitsu Group
Malaysia Eco-Forest Park
One of the hands-on lectures given
by Fujitsu employees at schools
34 Fujitsu Limited