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Intellectual Property
The Importance of Intellectual Property
Protecting intellectual property rights is clearly articulated in the code of conduct of The FUJITSU Way, the core set of principles
guiding the corporate and individual actions of the Fujitsu Group. Consequently, all our employees recognize intellectual property
as a key corporate asset supporting our business activities. Highly aware of the legal implications related to intellectual property
rights, we strive to acquire, protect, and utilize such rights, taking steps to safeguard our own rights, while respecting the intellec-
tual property of other companies.
■ Implement strict data protection measures, including initiatives to prevent unintended leaks
■ Create a culture that values and protects intangible assets (intellectual property)
■ Take an uncompromising stance on infringement of intellectual property rights
Intellectual Property Strategy
We are promoting an intellectual property strategy closely
integrated with our business and R&D strategies. Business
managers and researchers are personally responsible for
understanding and analyzing the intellectual property assets
owned by Fujitsu and other companies. Based on this infor-
mation, they then formulate and implement intellectual prop-
erty strategies. In support of this, we are pursuing the following
five measures company-wide:
q Strategically secure, maintain and utilize rights (including
patents, industrial designs, trademarks, copyrights and
trade secrets);
w Respect other companies’ intellectual property rights, (con-
scientiously avoid infringing on other companies’ patents);
e Carry out thorough management of information (in
addition to enhancing internal rules, we are conducting e-
learning and implementing periodic checks such as a
monthly “Security Check Day”);
r Actively engage in external policy-making activities;
t Cultivate and maintain strategic human resources.
1. Patent Rights
(1) Enhancing Our Patent Portfolio
Patents are a key intellectual property asset and an important
management resource. We are working to build a global
patent portfolio centered on Japan using the following three
specific approaches:
1) Establish and focus on priority strategic themes;
2) Carry out post-application review and revision for busi-
ness development;
3) Obtain a wide range of rights to ensure business stability.
Beginning in fiscal 2006, with the aim of incorporating patent
feasibility studies into our business strategy, we appointed
intellectual property officers in each business unit. These
individuals are responsible for assessing and analyzing the
■ Linking Business and R&D Strategies ■ Patent Applications in Japan in 2006 ■
Patent Applications in the US in 2006
Business
Strategy
1
Matsushita Electric Industrial Co., Ltd.
3,948
2 Toshiba Corporation 2,911
3 Seiko Epson Corporation 2,477
4 Hitachi, Ltd. 2,352
5 Mitsubishi Electric Corporation 2,293
6 Canon Inc. 2,289
7 Sony Corporation 1,869
8 DENSO Corporation 1,843
9 Fujitsu Limited 1,835
10 Honda Motor Co., Ltd. 1,824
11 Nissan Motor Co., Ltd. 1,714
12 Ricoh Company, Ltd. 1,689
13 Sharp Corporation 1,639
14 SANYO Electric Co., Ltd. 1,474
15 Toyota Motor Corporation 1,455
16 Fuji Photo Film Co., Ltd. 1,190
17 Matsushita Electric Works, Ltd. 1,140
18 NTT Corporation 1,109
19 Fuji Xerox Co., Ltd. 875
20 Samsung Electronics Co., Ltd. 809
1 IBM Corporation 3,651
2 Samsung Electronics Co., Ltd. 2,453
3 Canon Inc. 2,378
4
Matsushita Electric Industrial Co., Ltd.
2,273
5
Hewlett-Packard Development Company, L.P.
2,113
6 Intel Corporation 1,962
7 Sony Corporation 1,810
8 Hitachi, Ltd. 1,749
9 Toshiba Corporation 1,717
10 Micron Technology, Inc. 1,612
11 Fujitsu Limited 1,513
12 Microsoft Corporation 1,463
13 Seiko Epson Corporation 1,205
14 General Electric Company 1,051
15 Fuji Photo Film Co., Ltd. 918
16 Infineon Technologies AG 904
17 Koninklijke Philips Electronics N.V. 901
18 Texas Instruments Incorporated 884
19 Siemens AG 857
20 Honda Motor Co., Ltd. 836
Standards
Strategy
R&D Strategy
Intellectual
Property
Strategy
Source: Fujitsu survey based on Japan Patent Office data Source: IFI CLAIMS Patent Services (Number of issued patents)
(Number of issued patents)
32 Fujitsu Limited