Fujitsu 2007 Annual Report Download - page 12

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What management initiatives will you pursue in order to achieve the goals
of the new medium-term strategic plan?
The key phrase for the next three fiscal years is “boost earnings and growth.” Under our
medium-term strategic plan, we will focus on reinforcing areas of our business that are already
strong—the services business being one example. We will also implement constructive, Group-
wide organizational realignment and work to extend our business domain from IT solutions
into business solutions.
Naturally, we remain committed to four key principles that have underpinned our man-
agement approach at Fujitsu for many years, namely: to always think and act from the
customer’s perspective, to maintain and improve timely delivery and quality, to increase the
speed of our business operations, and to think and act on frontline realities.
We have now added three new management principles to this list. First, we will work to
enhance collaboration between sales and product development functions in order to create
competitive product and service offerings that will allow us to increase market share and raise
profitability. Second, we will follow the principle of cash flow-conscious management to
encourage each Fujitsu business to be more self-sufficient. And third, recognizing that people
10 Fujitsu Limited