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0
2005
2006
2007
■ Our Global Patent Portfolio
■ Examples of Linking Business and R&D Strategies
Transmission of HD video over IP net- Steganography technology for printed
Europe Asia
Japan North America
works (H.264) materials (encoding data into images)
● Video compression and transmission ● Technology that encodes data invisible
technology to the human eye into printed color
● Systematic acquisition of necessary pat- images; the data can then be decoded by
ents for technology standardization mobile phone cameras and other devices
(more than 20 patents acquired/filed for ● More than 50 patents filed worldwide
in Japan and overseas) ● Fine picture code (FPcode) application
● Successful transmission of HD video examples:
over IP network between Japan and •FPcode-embedded Hachifuku-jin good-
U.S. (February 2007) luck charms with electronic fortune-telling
feature at Kiyomizu Temple in Kyoto
(November 2006)
•Launch of media-mix sales promotion ser-
5,000 10,000 15,000
vice using FPcode by FM-Yamaguchi radio
(Number of Patents Held)
Years ended March 31 station and other clients (February 2007)
IP-9500 HDTV encoder/decoder
■ Registered Patents by Business Segment
(Fiscal 2006)
Technology
R&D and Solutions
Corporate
Ubiquitous Product
Device
28%
18%
19%
35%
Total
90,800
Solutions
Solutions
patent holdings of Fujitsu and other companies and conduct-
ing more rigorous assessment of their competitiveness and
business feasibility. Based on this approach, we can more
effectively develop internal technology development and
patent acquisition plans, and consider joint development and
other possible collaboration with other companies. At the
same time, we can take early action to avoid infringement of
patents held by competitors (early identification and manage-
ment of patent risks).
(2) Linking Business and R&D
We strategically channel our R&D investment into priority
technology fields and work to acquire patents for not only
basic technologies in these fields but also technologies in
peripheral areas. For example, in the server field, every year
we file for around 500 patents in Japan and overseas. Simi-
larly, in the optical transmission technology field, we annu-
ally apply for more than 400 patents worldwide. In
network-related areas, the yearly figure exceeds 100 patents,
including more than 30 patents aimed at promoting industry-
wide standards in the WiMAX, 3.5G mobile phone system
and other fields. In advanced semiconductor technology, we
file for more than 100 patents related to semiconductor cir-
cuit miniaturization technology of 45nm and beyond.
(3) Licensing
We conclude cross-licensing agreements aimed at preserv-
ing a high degree of business latitude, and make technolo-
gies publicly available in various forms where we believe this
will foster broader use of our technology compared with
commercializing it on our own. We currently have more than
500 licensing agreements.
2. Respecting Other Companies’Rights
The impact of infringing upon the rights of other companies
goes beyond having to pay significant fees. In the worst case,
it could have a major economic impact on our company due
to the loss of business opportunities and other issues. In
addition, it could prevent us from providing products and ser-
vices, thereby severely inconveniencing our customers. We are
fostering a culture at Fujitsu that respects the patent rights of
other companies, as well as creating an environment that
allows all our technicians to utilize the ATMS/IR system to
research patents held by other companies.
3. Anti-counterfeiting Strategy
In China, Hong Kong and other parts of the world, we con-
tinue to discover numerous fake products that violate Fujitsu’s
corporate logo, trademarks and product designs. Because
these counterfeit products affect our customers in the mar-
kets where they are found and damage our corporate image,
we are taking rigorous legal steps against the companies that
manufacture and sell them in accordance with copyright law
and industrial design rights.
For further details, please see “Fujitsu’s Intellectual Property
Strategy” at: http://www.fujitsu.com/global/about/ir/library/
intellectualproperty/
Annual Report 2007 33