Food Lion 2007 Annual Report Download - page 39

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* In millions of USD
Outlook for
2008
Open 50-55 new
stores and
remodel 150
Roll-out prepared
meal program,
On the Go Bistro
Introduce Guiding
Stars at Food Lion
Expand three-tier
private label program
Renew four
Food Lion markets
In Southeast and Mid-Atlantic U.S., Food Lion LLC
goes to market using a multi-banner strategy. Food
Lion, its most important banner, combines a broad
food offering with highly competitive prices and
a dense store network. Bloom offers a rich and
highly qualitative assortment with competitive
prices and a very convenient shopping experience.
Bottom Dollar is a discount format, focused on
very competitive prices with an assortment of
approximately 7,000 products. Harveys is a strong
regional supermarket operator in rural areas in
Georgia and Northern Florida.
2007 2006 Change
Number of stores 1,570 1,549 +21
Revenues* 18,171.8 17,293.2 +5.1%
Operating proļ¬ t* 1,022.6 961.0 +6.4%
Operating margin 5.6% 5.6% +7bps
Capital expenditures* 749.5 663.5 +13.0%
Number of associates 107,920 108,883 -0.9%
16.6 17.3 18.2
2005 2006 2007
Operating
Margin
(% OF REVENUES)
5.6%
5.6%
5.4%
1,537 1,549 1,570
2005 2006 2007
Revenues
(IN BILLIONS OF USD)
Number
of Stores
In the Northeast of the U.S., Hannaford operates
large supermarkets most of which feature a
pharmacy. Hannaford focuses on exceptional
perishable variety and quality while being
very well positioned and perceived in terms of
price. Hannaford is a pioneer in new industry
developments, in food products, services and
shopping experience.
On the West Coast of Florida, Sweetbay is an entirely
new brand in a fast growing market with a strong
focus on fresh products and service departments
combined with a competitive value proposition.
Sweetbay also has a strong ethnic offering to serve
its diverse Floridian customer base.
DELHAIZE GROUP / ANNUAL REPORT 2007 37