Experian 2009 Annual Report Download - page 13

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11Experian Annual Report 2009
Introduction
2 – 7
Business review
Chief Executive’s review
Governance
44 – 72
Financial statements
73 – 148
11
Microsoft Xbox is the world’s leading video games console, with more
than 28 million sales of its latest generation Xbox 360. There are also
more than 17 million subscribers to Xbox LIVE, its online gaming service.
Being able to keep in touch with this vast audience is a high priority for
Microsoft Xbox in the fast moving and fiercely competitive gaming industry.
At the heart of Xbox’s communications is a global marketing database,
developed by Experian, holding information on customers in 29
countries. The database has been harnessed to Experian’s email
marketing technology to drive a highly targeted email communications
programme. More than 150 million emails each year keep Xbox
customers informed about everything from new upgrades to the system
to news that their subscriptions are about to expire.
Rob Ziemak of Microsoft Xbox said: “Experian is helping us to
communicate with our customers in a very personal and efcient way.
We also have the ability now to create and execute new email marketing
campaigns in just days.”
HELPING MICROSOFT XBOX TO
WITH CUSTOMERS AROUND THE WORLD
KEEP IN TOUCH