Entergy 2015 Annual Report Download - page 41

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41
Clear vision, clear progress.
2015 Integrated Report
ISSUE WHY IT MATTERS
Financial performance Generating strong, competitive financial returns for our owners affords
us ongoing access to capital needed to invest in our business and provide
low-cost, reliable power for our customers, compensate employees and
invest in our communities.
Economic development Promoting economic development generates energy demand growth
and helps us strengthen our communities; maintain rate stability; fund
investments to modernize our operations, increase efficiency, enhance
reliability and serve new demand; and earn authorized returns.
Energy affordability Maintaining favorable power prices supports growing energy needs and
attracts new economic development to our service areas. Low rates are
particularly important in the states served by Entergy utilities where many
customers live in poverty.
Energy reliability Meeting customers’ expectations for service to be available on demand
requires robust supply solutions, up-to-date technologies and the ability
to invest for the future.
Energy efficiency Complying with local and state regulators’ requirements for Entergy to offer
energy efficiency programs helps customers manage their bills and supports
environmental goals. Select amounts of cost-effective energy efficiency can
free up capital for other productive investment while keeping rates low. Our
financial performance depends on the number of energy efficiency programs
and on our ability to respond to the impact on load growth or obtain cost
recovery mechanisms.
Fuel diversity Balancing fuel diversity and other resource attributes supports price stability,
energy affordability and reliability. Nuclear energy plays an important role in
fuel diversity.
Customer satisfaction Meeting customers’ expectations for affordability, reliability and other
needs, such as outage communications and storm restoration, is a key
component of our mission and may affect approved rates of return and
other regulations.
Security Maintaining continuous business operations depends on our ability to
maintain the safety and security of all Entergy assets and operations.
Cybersecurity Protecting data is critical to our stakeholders but goes beyond data privacy
concerns of most enterprises. Entergy’s complex, interconnected network
of generation, transmission, distribution, control and communication
technologies is part of a national critical infrastructure, demanding even
greater vigilance against cyberattacks.
Regulatory policies Complying with existing regulations, encouraging development of
constructive new regulations and advocating for wholesale market
reform impact numerous operational and investment decisions,
continued operation of nuclear plants and our financial results.
Commodity price risk Delivering on financial performance objectives is impacted by our ability
to accurately identify and quantify underlying commodity price risk in our
business and mitigate it through effective hedging programs and strategies.
Governance