Dollar Tree 2010 Annual Report Download - page 14

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Comparison of 5 Year Cumulative Total Return*
Among Dollar Tree, Inc., the NASDAQ Composite Index
and S&P Retailing Index
0
50
100
150
200
250
300
350
1/28/06 2/3/07 1/31/092/2/08 1/30/10 1/29/11
*$100 invested on 1/28/06 in stock or 1/31/06 in index, including reinvestment of dividends.
Indexes calculated on month-end basis.
Dollar Tree, Inc. NASDAQ Composite S&P Retailing
ollar Tree strives to bring value to customers, associates, communities and to our share-
holders. For our customers, we focus on running stores that are bright, clean and beautiful,
and providing quality merchandise at great values, to help customers stretch their monthly
household budgets.
We recognize that none of the Company’s goals could be achieved without the combined dedication, talent,
creativity and hard work of Dollar Tree associates. We are committed to a culture in which every job is important
and each person is treated with respect, where every associate’s contributions are valued, employment opportunities
expand and where professional development is encouraged. We are committed to fi nding, developing, and retaining
great people.
We bring value to our communities in many ways. Each new store represents an investment in a community.
Our stores are attractive, clean and convenient. They average $1.5 million in annual sales and help drive customer
traffi c to new and existing shopping centers, with more than 185,000 customer visits per average store in 2010.
Our store expansion has created thousands of jobs across America. And, we generate millions of dollars in sales tax
revenue across the country each year.
Dollar Tree also supports the communities surrounding our locations through fi nancial contributions,
associate volunteering and the generosity of our customers. Partnering with Operation Homefront, more than
24 million items have been collected nationwide over the past four years. These items were donated by our
customers and distributed at U.S. military bases across the nation.
Dollar Tree is committed to product safety and sustainability. We have a vigorous product testing program
for compliance with regulatory requirements and have also implemented product testing protocols that often go
beyond those required by law. We are also committed to working on ways to reduce or eliminate the use of PVC
in our products and packaging.
We are focused on building value for our long-term shareholders, and we take our responsibility very seriously
to be above reproach when making operational and fi nancial decisions. In addition to our growth in sales and
earnings, we have invested more than $1.6 billion for share repurchase since 2003. These investments demonstrate
our commitment to build real value for long-term shareholders and our confi dence in the future.
BUILDING ON OUR
FOUNDATION OF VALUE
D
12 DOLLAR TREE, INC. ♦ 2010 Annual Report