Dollar Tree 2010 Annual Report Download - page 12

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ver our fi rst 25 years, Dollar Tree has consistently
re-invented itself. This process is continuing as we
strive to grow in size and relevance in the future.
In the fourth quarter 2010 we acquired 86 Dollar
Giant stores in Canada. This is the fi rst expansion of our
retail operations outside the United States. This year we
intend to expand the Canadian store count by about 20% and build an
infrastructure to support future growth. Over the long term, we
believe the Canadian market represents a 900 to 1,000 store opportunity.
This is in addition to the 7,000 store potential for Dollar Tree stores in
the United States plus additional growth in our Deal$ format.
Deal$ is our multi-price format. While the majority of the
merchandise at Deal$ is focused at $5 and less, customers can also fi nd
incredible values on special items at prices above $5. Deal$ continues
to gain traction – extending our ability to offer broader assortments,
serve more customers and increase our growth potential. We intend to
open 35 new Deal$ stores in 2011.
Dollar Tree Direct, our e-commerce business, is an additional channel
of distribution to our customers. The website, www.dollartree.com,
offers extreme value merchandise for people in need of large quantities.
With each single item just $1.00 and free shipping to any of our stores
nationwide, Dollar Tree Direct provides Dollar Tree value and added
convenience for our customers.
BRANCHING OUT
New Formats, New Markets, New Channels
‘06 ‘07 ‘08 ‘09 ‘10
$4.2
$4.6
$5.2
$5.9
Net Sales
($ in Billions)
$4.0
11.6%
Five-Year
Compound
Annual
Growth Rate
10 DOLLAR TREE, INC. ♦ 2010 Annual Report