Dollar Tree 2010 Annual Report Download - page 11

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MORE PRODUCTIVE STORES
Broader Assortments, Merchandise Energy,
Surprising Value
n addition to expanding the number of stores,
we are working to make each store more
productive. This involves rigorous site selection
and right-sizing our stores to allow for broader
assortments and a convenient shopping trip for our
customers. Over the past ten years our average store
size has doubled and our assortments have expanded
with new categories including frozen and refrigerated
products.
Dollar Tree stores offer things you need as well as
things you want. Extreme value can be found in each
aisle and every season, in an ever-changing assortment
of products including health and beauty aids, household
cleaning supplies, housewares, food, beverages, toys,
stationery, books, electronics, seasonal merchandise,
and party supplies. It is the one chain that offers these
and other items to customers coast-to-coast with each
item priced at $1 – or less – every day!
Dollar Tree stores offer an ever-changing assortment of
products – each for $1 – and a fun, friendly, convenient
shopping experience.