Carphone Warehouse 2012 Annual Report Download - page 26
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Using innovation to grow the customer base, revenue and
long-term value.
STRATEGY AND KPIs
GROW BASE AND REVENUE TO REINFORCE POSITION AS #1 MVNO CONTINUE TO INVEST IN
LONGTERM PROFITABILITY
ANDCASH GENERATION
Targeting over 2m customers Expanding our own distribution,
andthird party distribution
Increase benefits of scale
— Strong growth in the postpay base
during the year, and the overall
basemaintained despite a highly
competitive market
— Revenue growth of 18.8%, reflecting
improved customer quality and the first
benefit of termination revenues
— Continued to grow our network of
ownstores, ending the year with 51
— Made strong progress with existing
distributors, improving performance
and delivering a better quality
ofcustomer
— The business' Full MVNO infrastructure
gives usaccess to new revenue streams,
greater flexibility, better speed to
market and a lower cost base
— The business is primarily targeting
revenuegrowth which is expected to
bedriven by growth in the postpay
basethrough innovative propositions
andquad‑play
— The business continues to develop
itsdistribution channels, including
Virgin branded stores, mobile and
consumer electronics specialists,
andgeneralists and hypermarkets
— We aim to have 50% of the base on the
Full MVNO infrastructure by March 2013,
providing short‑term earnings benefit
and enhancing the strategic value of
the business
OBJECTIVES
201112 ACHIEVEMENTS
GOING FORWARD
BASE EVOLUTION (000s)
Approximately 70% of the customers are higher value postpay
customers. The business is targeting continued growth inthe
postpay base.
HEADLINE EBIT (£M)
The business has achieved strong profitability despite
operatingin a highly competitive environment.
KPIs
VIRGIN MOBILE FRANCE
2010 2011 2012
1,715 1,917 1,917
(22.2)
20.6 21.5
2010 2011 2012