Carphone Warehouse 2012 Annual Report Download - page 26

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Carphone Warehouse Group plc Annual Report 201222
Using innovation to grow the customer base, revenue and
long-term value.
STRATEGY AND KPIs
GROW BASE AND REVENUE TO REINFORCE POSITION AS #1 MVNO CONTINUE TO INVEST IN
LONGTERM PROFITABILITY
ANDCASH GENERATION
Targeting over 2m customers Expanding our own distribution,
andthird party distribution
Increase benefits of scale
— Strong growth in the postpay base
during the year, and the overall
basemaintained despite a highly
competitive market
— Revenue growth of 18.8%, reflecting
improved customer quality and the first
benefit of termination revenues
— Continued to grow our network of
ownstores, ending the year with 51
— Made strong progress with existing
distributors, improving performance
and delivering a better quality
ofcustomer
— The business' Full MVNO infrastructure
gives usaccess to new revenue streams,
greater flexibility, better speed to
market and a lower cost base
— The business is primarily targeting
revenuegrowth which is expected to
bedriven by growth in the postpay
basethrough innovative propositions
andquad‑play
— The business continues to develop
itsdistribution channels, including
Virgin branded stores, mobile and
consumer electronics specialists,
andgeneralists and hypermarkets
— We aim to have 50% of the base on the
Full MVNO infrastructure by March 2013,
providing short‑term earnings benefit
and enhancing the strategic value of
the business
OBJECTIVES
201112 ACHIEVEMENTS
GOING FORWARD
BASE EVOLUTION (000s)
Approximately 70% of the customers are higher value postpay
customers. The business is targeting continued growth inthe
postpay base.
HEADLINE EBIT (£M)
The business has achieved strong profitability despite
operatingin a highly competitive environment.
KPIs
VIRGIN MOBILE FRANCE
2010 2011 2012
1,715 1,917 1,917
(22.2)
20.6 21.5
2010 2011 2012