Carphone Warehouse 2012 Annual Report Download - page 25

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Carphone Warehouse Group plc Annual Report 2012 21
Overview Business review Governance Financial statements
INNOVATIVE, DIFFERENTIATED AND COMPETITIVE
MAJOR ALTERNATIVE BRAND IN FRENCH MARKET
SIMPLE AND HONEST
Offers that areboth simple
andclear, with no surprises
ACCESSIBLE
Offers that are affordable
andbest value for money
FAIR
Customers benefit from the
same high quality ofcustomer
service regardless of their
postpay or prepay tariffs
ORIGINAL
Humour, pleasure and being
anti‑establishment are its motifs:
aconstant desire to shake up
the market
CUSTOMER VALUES
MOBILE SERVICES
Wide range of tariffs and
contract options, catering
forabroad range of
customerneeds
QUADPLAY
Newly launched quad‑play
package comprising mobile,
fixed line, broadband and TV
services branded 'H@ppy4'
CUSTOMER OFFERING
FRENCH NETWORKS
Strong partnerships with Orange and SFR provide the network
infrastructure for the business
LEADING TECH COMPANIES
Working closely with leading hardware companies to deliver the latest
technology in devices
PARTNERS
LARGEST MVNO IN FRANCE
The largest MVNO in France with almost
2msubscribers. Its scale and high levels of
customer satisfaction have enabled it to forge
strong partnerships with Orange and SFR
BRAND
The Virgin brand is one of the world’s most
recognised and respected brands. Virgin
Mobile is the major alternative brand
toMNOs in theFrench market
DISTRIBUTION
A network with over 2,500 third party handset
sales points, 53,000 distribution points for
prepay vouchers, a portfolio of Virgin branded
stores and an established online platform
RESOURCES AND CAPABILITIES
BUSINESS MODEL
VIRGIN MOBILE FRANCE
HANDSETS
Wide range of smartphones
andother mobile handsets
SERVICES
High quality customer support,
through contract centres and
developing store portfolio