Carphone Warehouse 2012 Annual Report Download - page 10

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Carphone Warehouse Group plc Annual Report 201266
SMARTPHONES
The market for smartphones
has been growing at a rapid
rate. For many customers,
making such asignificant
investment requires research
before making a purchase.
Weoffer impartial expert
advice about network offers,
operating systems and
howsmartphones vary
bymanufacturer.
TABLETS
The Wireless World store
format is ideally suited to
offer a range of tablets, which
play a significant role inour
non‑cellular strategy. Weaim
to help customers choose
devices that are best suited
totheir lifestyles.
ACCESSORIES
To enhance and support
allour hardware, we provide
awide range of accessories.
We recognise the importance of
displaying accessories clearly
and prominently as part of the
customer in‑store journey.
This allows our customers
toself‑select the items that
suit their newest purchase.
Focused on opportunities for growth
One of the key opportunities for CPW Europe
isto broaden the non‑cellular product category,
including tablets, accessories andapp‑cessories,
making CPW Europe the home oftechnology
and giving our customers manymore reasons to
come into our stores. OurWireless World format
stores combine afocused connected electronics
range withastrong service proposition.
TRANSFORMING THE
WIRELESS WORLD CONTINUED